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What do Monica Lewinsky, Cabbage Patch Dolls, cheap razorblades, outrageously expensive shoes and "Uh-Oh Moments" have in common? Not much, except they all can teach you a thing or two about raising your market value, attracting business opportunities and having more FUN while you do it. Join Michelle Villalobos, personal branding strategist and thought leader, for a fast-paced, story-based, in-your-face, forward-thinking, koolaid-drinking, pop-culture-inspired journey into the world of shameless – but never shameful – self-promotion. A sneak peek at the principles: The Lewinsky Postulate The Red Sole Effect The Cabbage Patch Criterion The Make Them BEG Mindset The Gossip Theorem (& The Hater Corollary) The Jessica Phenomenon The Uh-Oh Assumption
Citation preview
with
Michelle Villalobos(vee - ya - low - bos)
@mivi
Shameless Self-PromotionRules to Live (& Work) By
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
My story.
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“oye gringa” yearsthe “I’m-not-hispanic”
years
“intellectual” years
“what-the-heck-is-she-doing-with-the-money-we-spent-on-her-
education” years
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...no more bosses
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So I quit... and ventured out.
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uh-oh.
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Fast Forward 5 Years...
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Most business is incoming
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•American Express (referral)
•Burger King (networking)
•LivingSocial (referral)
•Constant Contact (cold email)
•Lexis/Nexis (internet lead)
•US Medical Supply (US Med) (referral)
•Origins (referral)
•Inktel Direct (referral)
•Uni-K Wax Centers (referral)
•Sudsies Drycleaners (networking)
•Lloyds Bank (internet lead)
Clients
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Prices have doubled, tripled & for some services, even quadrupled!
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I work with people I love
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I further movements I believe in14
I founded & run Miami’s largest 2-day conference for women.
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What happened? 7 Rules To Live By
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1. The Uh-Oh Assertion
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The Uh-Oh Assertion:An Uh-Oh Precedes an A-Ha!
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2. The Lewinsky Postulate
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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“No matter what she accomplishes or how she
reinvents herself to the public, she'll always be the first lady
of scandal.”
By Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT
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The Lewinsky Postulate: If you don’t brand yourself, then others will do it for you.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Put your name on everything you put onto the internet.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Attract
Capture
Communicate
Spread
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
Ideal Model
CommunicateFeedback
Clients become
Community
Community “percolates” up to leadsOne-to-One
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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The Lewinsky Postulate: If you don’t brand yourself, then others will do it for you.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
3. The Red Sole Effect
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high price
highvalue
lowvalue
low price
HavaianasNikeChristian LouboutinWalgreens emergencyBetsey Johnson
PROFITVOLUME
FORGETTABLE DANGER ZONE
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.39
The Red Sole Effect: To raise your market value, you
must identify your “red sole.”
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.
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Experiences you provideEmotions you evokeRituals you’ve developedYour visionUnique tools you’ve designed or useUnique ideasA proprietary process or modelAwards/accolades/accreditationsA unique backgroundPartnerships
A “language” you’ve invented or repurposedUnique assetsPatented equipment or inventionResults you’ve generated Roadmaps/processes you’ve builtIntellectual PropertyPain points that you fixPromises GuaranteesYour “Story”
Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.
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Key Words: only, invented, wrote, created,
___-est, proprietary43
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
4. The
Mindset
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
It’s the difference
between this...
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...and this:
Photo Credit: www.Corbis.com
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
The Make Them BEG Mindset:Story + Virality breeds DEMAND
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Congressional Committee Transcript
Chairman: “...not another story; can you just give us the answer?”
Buffett: “I’m sorry, that’s just the way my mind works”
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Craftyour
“story”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Viral
Anti-Viral
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
5. The Cabbage Patch
Criterion
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
The Cabbage Patch Criterion:Scarcity drives up PRICE & can create a FRENZY!
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6. The Gossip Theorem (& The Hater Corollary)
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“It’s not WHAT you know.It’s not even WHO you know.
It’s who knows YOU... (and what they say about you when you’re not around.)”
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
•talk show host?
•home & entertaining expert?
•dog trainer?
•child-care expert?
•martyr?
•satanic rocker?
•dirty politician?
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The Hater Corollary:
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“Once you get to a certain level, your niche
audience thinks you sold out and the general public starts hating. It
happened to Microsoft, it’s happening to Google, and soon it
will even happen to Apple.”
[...be prepared for it to happen to you]
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."
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Cheerleaders
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Who’s in YOUR ring? Who’s got your BACK?
Gather them close.
Who DOESN’T?Dump them.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
The Gossip Principle (& Hater Corollary)
Create something that’s worth spreading &
spreadable... then be prepared for the haters.
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7. The Jessica Phenomenon
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The Jessica Phenomenon:Attitude is contagious.
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Recap
• The Uh-Oh Assertion
• The Lewinsky Postulate
• The Red Sole Effect
• The Make Them BEG Mindset
• The Cabbage Patch Criterion
• The Gossip Theorem (& The Hater Corollary)
• The Jessica Phenomenon
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Or just Google me!
MichelleVillalobos.com
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tough Love Time:
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
• Did you have any “uh-oh” moments? What’s the inherent “a-ha”?
• Is your “personal brand” working for you, REALLY?
Questions
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Are you known for where you’re GOING
or for where you’ve BEEN?76
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
• Do you have a strong niche and associated USP? What’s your red sole?
• Do you see yourself the way the world sees you?
Questions
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
• Does your personal brand make you MONEY?
• Drive opportunities?
Questions
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
If NOT, start here...
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this is what people SEE
HOW YOU LIVEWhat you say
& do
WHAT YOU WANTFuture Goals &
Objectives
WHAT YOU BELIEVE INPrinciples & Values
WHY ARE YOU HERE?Purpose
WHO ARE YOU?Innate Passions,
Talents & Interests
This is what determines
what people see.
Start HERE.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Or just Google me!
MichelleVillalobos.com
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