Serious Games Presentation Web

B Y T O M C R A W F O R D

C E O , V I Z T H I N K

S E P T E M B E R 2 5 , 2 0 0 7

Serious Games: Present & Future

Agenda

Definitions

Who are Gamers?

Why use Serious Games?

What are the Current State of Serious Games?

What is the Future of Serious Games?

What Resources are Available?

Q&A

Video Game – Console, computer, or handheld game

Console Game – Played on a dedicated gaming device and displayed on a TV

Computer Game – Played on a PC (or Mac), and displayed on a computer monitor

Handheld Game – Played on a very portable, dedicated gaming device and displayed on a built in screen

A Few Definitions

A Few Definitions

Video Game – Console, computer, or handheld game

Casual Game – A game that is easy to start, can be quick to play, and generally does not have a metaphorical abstraction

Serious Game – A game or simulation of any type used for learning or communication.

Game – competition? goals? rules? fun? learning? I know it when I see it?

Are YOU a Gamer?

When did you last play…

a game…any game?

a video game?

a console game?

a casual game?

a serious game?

When did you last buy…

a game…any game?

a video game?

How would you describe the typical gamer?

Who are Gamers? Are You Sure?

What is the average age of game players?

Less than 18 28.2%

18 to 4947.6%

Greater than 49 24.2%

33

Source: Entertainment Software Association

Who are Gamers? Are You Sure?

What percentage are female?

Female, 38%

Male, 62%

38%

Women over 18?31%

Boys under 18?20%

Source: Entertainment Software Association

Who are Gamers? Are You Sure?

Are gamers lazy, anti-social slackers?

93% read books or newspapers regularly

79% of all ages exercise at least 20 hrs/month

78% vote regularly

Gamers spend triple the time on sports, community, religion, creative, cultural, and reading compared to non-gamers

Source: Entertainment Software Association

Who are Gamers? Are You Sure?

What is the average age of game buyers?

40 years old

Who plays more hours per week adult men or adult women?

Women = 7.4 hours/week

Men = 7.6 hours/week

How do they expect that to change?

53% expect to play as much or more in 10 years

Source: Entertainment Software Association

Who are Gamers? Are You Sure?

Source: eMarketer.com

1. Madden NFL 07 - PS2

2. New Super Mario Bros - NDS

3. Gears of War - 360

4. Kingdom Hearts II - PS2

5. Guitar Hero 2 - PS2

6. Final Fantasy XII - PS2

7. Brain Age - NDS

8. Madden NFL 07 - 360

9. Tom Clancy's GRAW - 360

10. NCAA Football 07 - PS2

What Games Do They Play?

Sports & Racing Games

Youth Games

All Ages Games

Action/Shooter Games

Best Selling Console Games of 2006

Why Use Serious Games?

Practice (Learning by Doing) Martin, Klein, Sullivan from Arizona State

Objectives, Information, Examples, Review, Practice

Repetition/Habit William James

In a realistic, time compressed, risk free environment

Freedom of movement leads to retention Itiel Dror

Why Use Serious Games?

Progressive competency

Source: T. Crawford concepts by J. Gee

Why Use Serious Games?

Telling your own story leads to ownership Jim Gee, David Shaffer

Source: Halo, Indiana Jones, Project Gotham Racing 3

Why Use Serious Games?

Theory of Transfer

Source: T. Crawford

Current Uses: Cooking Skills

Source: Cooking Mama 2

Current Uses: Biology

Source: Zoo Tycoon 2

Current Uses: History

Source: Civilization III (K. Squire), Revolution (mod)

Current Uses: Thinking

Source: Reader Rabbit, Math Blaster, Brain Age

Current Uses: Political Statement

Source: Persuasive Games

Current Uses: Social Causes

Current Uses: Social Causes

Source: Food Force

Current Uses: Health

Source: +???, Persuasive Games

Current Uses: Health

Source: Dance Dance Revolution, Yourself Fitness!

Current Uses: Health

Source: EdHeads, +???, Breakaway Games

Current Uses: Simulations

Enspire

NexLearn

Forio

Adobe Captivate

BTS

Source: Enspire, NexLearn, Forio

Current Uses: Retail Training

Current Uses: Machinima

The Movies

The Ill Clan

Red vs. Blue

Source: The Movies

Current Uses: Other Serious Games

Game Shows, Quizzes Marc Prensky’s Challenge Game

Classroom Jeopardy

Metaphors for Practice Dr. Jim Rosser’s Super Monkey Ball

Source: Games2Train, Classroom Jeopardy, Super Monkey Ball

Future Uses: Alternative Devices

Source: Nintendo Wii, Wii Bowling, Guitar Hero 2

Future Uses: ARGs & Geo Games

I Love Bees

Lost Experience

World Without Oil

Pac-Manhattan

Tourality

Sidewalk Squirrel

Geocaching

Future Uses: Virtual Worlds

Source: Created by T. O’Driscoll, Revised by T. Crawford

Future Uses: Virtual Worlds

Source: ProtonMedia

Future Uses: Virtual Worlds

Source: Second Life

Future Uses: Visual Realism

Source: Madden Football 2007, Madden Football circ. 1998

Other Topics

Debate: Serious Games are Neither Serious Nor Games

Debate: Should the Word Game be Used

Debate: What is a Game Anyway?

Debate: Do Games Have to be Fun?

Advergaming

What Books are Available?

Required Reading

Theory of Fun

Hamlet on the Holodeck

What Video Games Have to Teach Us

Why Video Games are Good for Your Soul

How Computer Games Help Children Learn

Digital Game-Based Learning

Gadgets, Games, and Gizmos for Learning

Persuasive Games

Got Game

Interactive Storytelling

What Websites are Available?

http://www.raphkoster.com

http://jergames.blogspot.com

http://www.watercoolergames.org

http://blogoehlert.typepad.com/eclippings

http://www.escapistmagazine.com

http://www.joystiq.com

http://games.slashdot.org

http://www.seriousgames.org

http://www.educationarcade.org

http://terranova.blogs.com

http://www.socialimpactgames.com

http://www.digra.org

http://www.persuasivegames.com

Q&A

Contact Information

Tom CrawfordCEO, VizThink

thcrawford@thcrawford.com

http://thcrawford.blogspot.com

tcrawford@vizthink.com

http://www.vizthink.com

VizThink ’08January 27-29, 2008

San Francisco, CA