Serious Games Presentation Web

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  • B Y T O M C R A W F O R D

    C E O , V I Z T H I N K

    S E P T E M B E R 2 5 , 2 0 0 7

    Serious Games: Present & Future

  • Agenda

    Definitions

    Who are Gamers?

    Why use Serious Games?

    What are the Current State of Serious Games?

    What is the Future of Serious Games?

    What Resources are Available?

    Q&A

  • Video Game Console, computer, or handheld game

    Console Game Played on a dedicated gaming device and displayed on a TV

    Computer Game Played on a PC (or Mac), and displayed on a computer monitor

    Handheld Game Played on a very portable, dedicated gaming device and displayed on a built in screen

    A Few Definitions

  • A Few Definitions

    Video Game Console, computer, or handheld game

    Casual Game A game that is easy to start, can be quick to play, and generally does not have a metaphorical abstraction

    Serious Game A game or simulation of any type used for learning or communication.

    Game competition? goals? rules? fun? learning? I know it when I see it?

  • Are YOU a Gamer?

    When did you last play

    a gameany game?

    a video game?

    a console game?

    a casual game?

    a serious game?

    When did you last buy

    a gameany game?

    a video game?

    How would you describe the typical gamer?

  • Who are Gamers? Are You Sure?

    What is the average age of game players?

    Less than 18 28.2%

    18 to 4947.6%

    Greater than 49 24.2%

    33

    Source: Entertainment Software Association

  • Who are Gamers? Are You Sure?

    What percentage are female?

    Female, 38%

    Male, 62%

    38%

    Women over 18?31%

    Boys under 18?20%

    Source: Entertainment Software Association

  • Who are Gamers? Are You Sure?

    Are gamers lazy, anti-social slackers?

    93% read books or newspapers regularly

    79% of all ages exercise at least 20 hrs/month

    78% vote regularly

    Gamers spend triple the time on sports, community, religion, creative, cultural, and reading compared to non-gamers

    Source: Entertainment Software Association

  • Who are Gamers? Are You Sure?

    What is the average age of game buyers?

    40 years old

    Who plays more hours per week adult men or adult women?

    Women = 7.4 hours/week

    Men = 7.6 hours/week

    How do they expect that to change?

    53% expect to play as much or more in 10 years

    Source: Entertainment Software Association

  • Who are Gamers? Are You Sure?

    Source: eMarketer.com

  • 1. Madden NFL 07 - PS2

    2. New Super Mario Bros - NDS

    3. Gears of War - 360

    4. Kingdom Hearts II - PS2

    5. Guitar Hero 2 - PS2

    6. Final Fantasy XII - PS2

    7. Brain Age - NDS

    8. Madden NFL 07 - 360

    9. Tom Clancy's GRAW - 360

    10. NCAA Football 07 - PS2

    What Games Do They Play?

    Sports & Racing Games

    Youth Games

    All Ages Games

    Action/Shooter Games

    Best Selling Console Games of 2006

  • Why Use Serious Games?

    Practice (Learning by Doing) Martin, Klein, Sullivan from Arizona State

    Objectives, Information, Examples, Review, Practice

    Repetition/Habit William James

    In a realistic, time compressed, risk free environment

    Freedom of movement leads to retention Itiel Dror

  • Why Use Serious Games?

    Progressive competency

    Source: T. Crawford concepts by J. Gee

  • Why Use Serious Games?

    Telling your own story leads to ownership Jim Gee, David Shaffer

    Source: Halo, Indiana Jones, Project Gotham Racing 3

  • Why Use Serious Games?

    Theory of Transfer

    Source: T. Crawford

  • Current Uses: Cooking Skills

    Source: Cooking Mama 2

  • Current Uses: Biology

    Source: Zoo Tycoon 2

  • Current Uses: History

    Source: Civilization III (K. Squire), Revolution (mod)

  • Current Uses: Thinking

    Source: Reader Rabbit, Math Blaster, Brain Age

  • Current Uses: Political Statement

    Source: Persuasive Games

  • Current Uses: Social Causes

  • Current Uses: Social Causes

    Source: Food Force

  • Current Uses: Health

    Source: +???, Persuasive Games

  • Current Uses: Health

    Source: Dance Dance Revolution, Yourself Fitness!

  • Current Uses: Health

    Source: EdHeads, +???, Breakaway Games

  • Current Uses: Simulations

    Enspire

    NexLearn

    Forio

    Adobe Captivate

    BTS

    Source: Enspire, NexLearn, Forio

  • Current Uses: Retail Training

  • Current Uses: Machinima

    The Movies

    The Ill Clan

    Red vs. Blue

    Source: The Movies

  • Current Uses: Other Serious Games

    Game Shows, Quizzes Marc Prenskys Challenge Game

    Classroom Jeopardy

    Metaphors for Practice Dr. Jim Rossers Super Monkey Ball

    Source: Games2Train, Classroom Jeopardy, Super Monkey Ball

  • Future Uses: Alternative Devices

    Source: Nintendo Wii, Wii Bowling, Guitar Hero 2

  • Future Uses: ARGs & Geo Games

    I Love Bees

    Lost Experience

    World Without Oil

    Pac-Manhattan

    Tourality

    Sidewalk Squirrel

    Geocaching

  • Future Uses: Virtual Worlds

    Source: Created by T. ODriscoll, Revised by T. Crawford

  • Future Uses: Virtual Worlds

    Source: ProtonMedia

  • Future Uses: Virtual Worlds

    Source: Second Life

  • Future Uses: Visual Realism

    Source: Madden Football 2007, Madden Football circ. 1998

  • Other Topics

    Debate: Serious Games are Neither Serious Nor Games

    Debate: Should the Word Game be Used

    Debate: What is a Game Anyway?

    Debate: Do Games Have to be Fun?

    Advergaming

  • What Books are Available?

    Required Reading

    Theory of Fun

    Hamlet on the Holodeck

    What Video Games Have to Teach Us

    Why Video Games are Good for Your Soul

    How Computer Games Help Children Learn

    Digital Game-Based Learning

    Gadgets, Games, and Gizmos for Learning

    Persuasive Games

    Got Game

    Interactive Storytelling

  • What Websites are Available?

    http://www.raphkoster.com

    http://jergames.blogspot.com

    http://www.watercoolergames.org

    http://blogoehlert.typepad.com/eclippings

    http://www.escapistmagazine.com

    http://www.joystiq.com

    http://games.slashdot.org

    http://www.seriousgames.org

    http://www.educationarcade.org

    http://terranova.blogs.com

    http://www.socialimpactgames.com

    http://www.digra.org

    http://www.persuasivegames.com

  • Q&A

  • Contact Information

    Tom CrawfordCEO, VizThink

    thcrawford@thcrawford.com

    http://thcrawford.blogspot.com

    tcrawford@vizthink.com

    http://www.vizthink.com

    VizThink 08January 27-29, 2008

    San Francisco, CA