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B Y T O M C R A W F O R D
C E O , V I Z T H I N K
S E P T E M B E R 2 5 , 2 0 0 7
Serious Games: Present & Future
Agenda
Definitions
Who are Gamers?
Why use Serious Games?
What are the Current State of Serious Games?
What is the Future of Serious Games?
What Resources are Available?
Q&A
Video Game – Console, computer, or handheld game
Console Game – Played on a dedicated gaming device and displayed on a TV
Computer Game – Played on a PC (or Mac), and displayed on a computer monitor
Handheld Game – Played on a very portable, dedicated gaming device and displayed on a built in screen
A Few Definitions
A Few Definitions
Video Game – Console, computer, or handheld game
Casual Game – A game that is easy to start, can be quick to play, and generally does not have a metaphorical abstraction
Serious Game – A game or simulation of any type used for learning or communication.
Game – competition? goals? rules? fun? learning? I know it when I see it?
Are YOU a Gamer?
When did you last play…
a game…any game?
a video game?
a console game?
a casual game?
a serious game?
When did you last buy…
a game…any game?
a video game?
How would you describe the typical gamer?
Who are Gamers? Are You Sure?
What is the average age of game players?
Less than 18 28.2%
18 to 4947.6%
Greater than 49 24.2%
33
Source: Entertainment Software Association
Who are Gamers? Are You Sure?
What percentage are female?
Female, 38%
Male, 62%
38%
Women over 18?31%
Boys under 18?20%
Source: Entertainment Software Association
Who are Gamers? Are You Sure?
Are gamers lazy, anti-social slackers?
93% read books or newspapers regularly
79% of all ages exercise at least 20 hrs/month
78% vote regularly
Gamers spend triple the time on sports, community, religion, creative, cultural, and reading compared to non-gamers
Source: Entertainment Software Association
Who are Gamers? Are You Sure?
What is the average age of game buyers?
40 years old
Who plays more hours per week adult men or adult women?
Women = 7.4 hours/week
Men = 7.6 hours/week
How do they expect that to change?
53% expect to play as much or more in 10 years
Source: Entertainment Software Association
Who are Gamers? Are You Sure?
Source: eMarketer.com
1. Madden NFL 07 - PS2
2. New Super Mario Bros - NDS
3. Gears of War - 360
4. Kingdom Hearts II - PS2
5. Guitar Hero 2 - PS2
6. Final Fantasy XII - PS2
7. Brain Age - NDS
8. Madden NFL 07 - 360
9. Tom Clancy's GRAW - 360
10. NCAA Football 07 - PS2
What Games Do They Play?
Sports & Racing Games
Youth Games
All Ages Games
Action/Shooter Games
Best Selling Console Games of 2006
Why Use Serious Games?
Practice (Learning by Doing) Martin, Klein, Sullivan from Arizona State
Objectives, Information, Examples, Review, Practice
Repetition/Habit William James
In a realistic, time compressed, risk free environment
Freedom of movement leads to retention Itiel Dror
Why Use Serious Games?
Progressive competency
Source: T. Crawford concepts by J. Gee
Why Use Serious Games?
Telling your own story leads to ownership Jim Gee, David Shaffer
Source: Halo, Indiana Jones, Project Gotham Racing 3
Why Use Serious Games?
Theory of Transfer
Source: T. Crawford
Current Uses: Cooking Skills
Source: Cooking Mama 2
Current Uses: Biology
Source: Zoo Tycoon 2
Current Uses: History
Source: Civilization III (K. Squire), Revolution (mod)
Current Uses: Thinking
Source: Reader Rabbit, Math Blaster, Brain Age
Current Uses: Political Statement
Source: Persuasive Games
Current Uses: Social Causes
Current Uses: Social Causes
Source: Food Force
Current Uses: Health
Source: +???, Persuasive Games
Current Uses: Health
Source: Dance Dance Revolution, Yourself Fitness!
Current Uses: Health
Source: EdHeads, +???, Breakaway Games
Current Uses: Simulations
Enspire
NexLearn
Forio
Adobe Captivate
BTS
Source: Enspire, NexLearn, Forio
Current Uses: Retail Training
Current Uses: Machinima
The Movies
The Ill Clan
Red vs. Blue
Source: The Movies
Current Uses: Other Serious Games
Game Shows, Quizzes Marc Prensky’s Challenge Game
Classroom Jeopardy
Metaphors for Practice Dr. Jim Rosser’s Super Monkey Ball
Source: Games2Train, Classroom Jeopardy, Super Monkey Ball
Future Uses: Alternative Devices
Source: Nintendo Wii, Wii Bowling, Guitar Hero 2
Future Uses: ARGs & Geo Games
I Love Bees
Lost Experience
World Without Oil
Pac-Manhattan
Tourality
Sidewalk Squirrel
Geocaching
Future Uses: Virtual Worlds
Source: Created by T. O’Driscoll, Revised by T. Crawford
Future Uses: Virtual Worlds
Source: ProtonMedia
Future Uses: Virtual Worlds
Source: Second Life
Future Uses: Visual Realism
Source: Madden Football 2007, Madden Football circ. 1998
Other Topics
Debate: Serious Games are Neither Serious Nor Games
Debate: Should the Word Game be Used
Debate: What is a Game Anyway?
Debate: Do Games Have to be Fun?
Advergaming
What Books are Available?
Required Reading
Theory of Fun
Hamlet on the Holodeck
What Video Games Have to Teach Us
Why Video Games are Good for Your Soul
How Computer Games Help Children Learn
Digital Game-Based Learning
Gadgets, Games, and Gizmos for Learning
Persuasive Games
Got Game
Interactive Storytelling
What Websites are Available?
http://www.raphkoster.com
http://jergames.blogspot.com
http://www.watercoolergames.org
http://blogoehlert.typepad.com/eclippings
http://www.escapistmagazine.com
http://www.joystiq.com
http://games.slashdot.org
http://www.seriousgames.org
http://www.educationarcade.org
http://terranova.blogs.com
http://www.socialimpactgames.com
http://www.digra.org
http://www.persuasivegames.com
Q&A
Contact Information
Tom CrawfordCEO, VizThink
http://thcrawford.blogspot.com
http://www.vizthink.com
VizThink ’08January 27-29, 2008
San Francisco, CA
