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This session will focus on SEO through unique content and sound on page site structure, keyword targeting, social media strategies, WordPress tools, and overall best practices. Experience level: Beginner Target audience: Affiliate/Publisher Niche/vertical: Blogging John Carcutt, Director of SEO and Social Media, Advance Digital Inc. (Twitter @johncarcutt) (Moderator) Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph) Rob Merlino, Blogger/Affiliate Marketer, SEBlogger LLC (Twitter @hotdogman1964)
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SEO For Beginning Bloggers and Affiliates
Rob Merlino
@Hotdogman1964Publisher, Entrepreneur, Author, Raconteur,
Hotdogman & Shark Tank Fan
John Carcutt
@johncarcuttDirector of SEO and Social Media
Advance Digital
Importance of good CONTENT for SEO
•Where we were when I got started•Evolution of Content for SEO•Where We are Now•What you can do to use content to improve SEO
2007
If it's FREE, it's for ME!
Some Good Advice I Heeded
"Write good quality content and the SEO will take care of itself."
2007 TRAFFIC
Need LINKS for SEO
2007
Content is necessary
2011
Panda and Penguin
USING A QUALITY CONTENT STRATEGY FOR SEO
•USE WORDPRESS•HAVE A BLOG - for business or as a business
NOWSame story, Just MORE SO!
•WRITING TIPS
•Write WHAT you know about
•If you don't know about it, hire someone who does
•If you don't have time, hire someone who does
SEO WRITING TIPS
• USE Google Keyword Tool to identify keywords
• Have PAGES for SPECIFIC keywords
• Have POSTS for GENERAL keywords
Peer Recommendations
Social is Affecting Results
Social Results
Social Results
Social Results
Social Searches
Shop through Social
Shop through Social
Use Consistent Names
Call to Action & Trackable Link
Use Shareable Buttons
Use Hashtags & Descriptions
Social Media is a Tool
Use it!
SEO for WordPress
WordPress SEO Plugin by Yoast
http://wordpress.org/extend/plugins/wordpress-seo
WordPress SEO
Finding and Installing the Plugin
WordPress SEO
Dashboard Settings
WordPress SEO
Configure Titles and Meta Tags
WordPress SEO
Configure Titles and Meta Tags
WordPress SEO
Configure Titles and Meta Tags
WordPress SEO
Configure Titles and Meta Tags
WordPress SEO
Configure Titles and Meta Tags
WordPress SEO
Configure XML Site Map
WordPress SEO
Advanced Permalink Settings
WordPress SEO
One Time Settings vs. Every Post
Set It &Forget It !
RecurringTasks
WordPress SEO
Keyword Suggest and Focus
WordPress SEO
Keyword Suggest and Focus
WordPress SEO
Keyword Suggest and Focus
WordPress SEO
Keyword Suggest and Focus
WordPress SEO
Keyword Suggest and Focus
WordPress SEO
Keyword Suggest and Focus
Thank You!
WordPress SEO
Keyword Suggest and Focus
Contact Us
Stephanie Lichtenstein@MicroSteph MicroMediaMarketing.com Steph@micromediamarketing.com
John Carcutt@JohnCarcuttAdvance.netJcarcutt@advance.net
Rob Merlino@HotDogMan1964RobMerlino.comRob@RobMerlino.com
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