Financial Bloggers: Achieving Affiliate Marketing Success

1 © 2014, CJ, Inc. All rights reserved.

Achieving Affiliate Marketing Success

Jessica [email protected]

® 2014, CJ, Inc. All rights reserved.2

Incremental:New to FileWHAT’S SO GREAT ABOUT AFFILIATE?

Content Comes First

Huge Number of Partnership Opportunities

Promote What You Love, Ignore What You Don’t

Relationships That Pay Off

Rewarded for Performance

Ability to Negotiate Rates

Useful in Blog, Email, and Social Media


IT TAKES WORK

Lots of Relationships Means Lots to Organize

Optimizing Revenue Requires Regular Monitoring

Some Advertisers May Want to See Performance Before Partnering

Finance Advertisers Can Have a Lot of Restrictions


5 TIPS

1. Reviews

2. Organic Mentions in Quality Content

3. Recommended Product Page

4. Go Outside Your Niche

5. Custom Partnerships

® 2014, CJ, Inc. All rights reserved.

Reviews


WHAT MAKES REVIEWS WORK

Really really really good content• Personal experience and expertise

• Honesty

• Side-by-side comparisons

• Pics or Screenshots

• Instructions to get started

• Full info on costs and value

Provide all the research a consumer needs

500+ words and good keyword usage for SEO


EXAMPLE:


EXAMPLE:


EXAMPLE:

2100+ Words, 47 comments

Multiple “Apply Now” Buttons

Editor’s Rating

Ranks #2 and #3 for “Citi Double Cash Card” right behind Citi, ahead of Time.com and Creditkarma.com

Links at the bottom for related content

9


Organic Mentions in Quality Content


WHAT MAKES CONTENT WORK

Advice and Expertise = strong engagement and social sharing

Links to relevant products with personal recommendations

Aggregating information readers can’t find elsewhere

Personal touch builds trust


EXAMPLE:


EXAMPLE:


EXAMPLE:

Friendly tone

Personal stories

Experience demonstrates expertise

Specific steps and recommendations

Lots of comments, including notes from other contributors and the author

Listed in Most Popular section of site


Recommended Product Page


WHAT MAKES RECOMMENDED PAGES WORK

Community of Loyal Readers

Single Author with Personal Stories

Multiple Authors with High Expertise

Carefully Curated and Heavily Vetted

Trust


EXAMPLE:


EXAMPLE:


EXAMPLE:

Easily accessible

Links to reviews and related content

Stays on brand


Go Outside Your Niche


WHAT MAKES OTHER NICHES WORK

Content that appeals to a broader audience

New partners looking to diversify their relationships

Tie-ins to finance products

What people want to read


EXAMPLE:


EXAMPLE:


EXAMPLE:

Saving money is always the theme

Well-researched and thorough

Links back to other monetized posts

Compares several brands

Builds search and social opportunities

Can overlap with reviews or organic content strategies


EXAMPLE:

“Growth has been an exciting challenge. In the last year I've added two team members to help with all aspects of our business and also to give me more time to focus to business development and discovering new affiliate opportunities.”

--David Weliver, moneyunder30.com


Exclusive Partnerships


EXAMPLE:


EXAMPLE:

Pitch an advertiser you have a good relationship with

Focus on optimal alignment between readers and advertiser

Can range from personalized promo code to a co-branded landing page

Advertiser you’re excited about that you can get your readers excited about

Strong promotion to maximize conversion


Questions?

Internet

Financial Bloggers: Achieving Affiliate Marketing Success