Polaroid successes and failures

Polaroid Corporation is an American-based

international consumer electronics and eyewear

company, originally founded in 1937 by Edwin H.

Land. It is most famous for its instant film cameras,

which reached the market in 1948.

- was an American scientist and inventor

- invented Polaroid film

- has patent applications over 500

- established Polaroid Corporation in 1937

- Polaroid made a deal with navy.

- By 1942 the wartime economy had tripled

Polaroid's size.

- Polaroid produced a number of other

products for the Armed Forces

- About 1 million films

- Polaroid expanded to Japan

- The first color Polaroid film

came into stores in 1963.

- monopoly in the market

-21,000 employees

- sale increase by 20 % and

reached $500 million

what is core competency?

Core competency defined as a unique ability that

a company acquires its founders or develops that

cannot be easily imitated.

- innovative

- foresight

- creative

- social skills

-Motivation

-…

"An essential aspect of creativity is no

being afraid to fail"

Edwin LAND

Gillettes’ Razor&Blades

The system couldn’t renew itself. This led them

into bankruptcy.

Polaroid shares decreased from $60 to 28 cent

on the New York Stock Exchange

Second bankruptcy (2008)

Polaroid achieved to shine even in the worst

period.It branded LCDs and plasma televisions

and portable DVD players appeared on the

market. So, their brand name survived.

-The new holding corporation for Polaroid, PLR IP

Holdings in 2009.

-Completely, they adapted to digital age via Polaroid

PoGo™ and Polaroid Two.

-Be quick !

- Focus on values, not products

- Stay creative

- new strategy, same business model