Mobile marketing Ahmed Nawara CircleTie

An Integrated Approach to

Mobile Marketing

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Agenda

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• The Mobile Opportunity

• The Mobile Marketing Toolbox

• CircleTie

The Mobile Opportunity

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Some numbers

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Mobile Platform # of Users

Android 1,147,000

iOS 649,560

BlackBerry 447,520

Windows Phone 10,580

Total 2,254,660

• Number of smartphone users who access Facebook

by platform

• Mobile’s share of total Internet traffic worldwide

January 2010 January 2011 January 2012

1.6% 3.8% 8.8%

Some more numbers

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Indicator Value

Mobile Subscribers 83m

Internet Users 29m

% of Internet Access from Mobile 44%

• Mobile, the Internet and Egypt

• Key mobile activities• Text Messaging

• Social Networking

• Search/Shopping

• Entertainment

Okay enough with the numbers

already!

Why are these devices gaining

traction at such a high speed?

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Reasons for popularity

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Prices for Mobile

Internet and

Devices

Faster Mobile

Networks

More Ubiquitous

Wi-FiReal-time Factor

The Mobile Marketing Toolbox

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Tools for Mobile Marketing

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Mobile Apps and

Website

Location-based

Context Aware Ads

& Bulk SMSs

Mobile Ad Networks M-Commerce

A mobile marketing platform

By CircleTie Inc.

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What is CircleTie

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A true location-based mobile marketing platform

that allows users and businesses to interact

through smartphones in a real-time fashion

Users Businesses

Covered Platforms

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CircleTie

Helping users connect, discover and

enjoy their cities

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Users

The CircleTie Hierarchy

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CircleTie

User

Friends

Venues

ShoppingEvents

Movies

A user and friends

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CircleTie

User Friends

A user can see and interact

with all their friends’

activities on CircleTie.

Find out who’s doing what

and who’s going where

A user and friends

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CircleTie

User Friends

A user can notify his friends of

his whereabouts, add a picture

to the notification and specify a

venue or a location.

Discovering the city

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CircleTie

User

Venues

Shoppping

Events

Movies

Discovering the city

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CircleTie

Discovering the city

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CircleTie

View a venues

profile

View address &

directions, call,

read and write

reviews and like

places

Read venues’

descriptions

View and add

venue picturesHave future

plans? Tell your

friends in

advance

Helping businesses reach customers

at the right time

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Businesses

How we can help brands

Category Sponsorship

Push Notifications

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Category Sponsorships

& Custom CategoriesMake a brand visible when customers are

looking for relevant options or create a

custom category with all your outlets

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CategorySponsorship

Category Sponsorship

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How?

Advertise a

brand here

Push Notifications

and Banner AdsThe modern approach to SMS campaigns and mobile banner ads. Why use plain text when you can make it interactive and induce action right away?

PushNotifications

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A simple processHow?

• Get the correct target users

• We’ll do all the boring technical stuff for you!

Profiling

• Create the message

• Build mobile web attachment

Message• We’ll use our

technology to push your message to our users’ phones instantly

Push

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Push NotificationsWhat?

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Push

notifications to

user’s phones

Triggered –

Based on

behavior and

future app

usage

Targeted –

Mass push

based on past

interactions

Combination

Push NotificationsWhat?

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Linked to the

venue’s profile

Attach

vouchers, QR

codes, Custom

websites for

further

interaction

Include your

marketing

message

Banner AdsWhat?

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Linked to your

mobile website

Banner Ads drop down for 5

seconds and disappear to ensure

a pleasant user experience yet

deliver the message

Triggered Targeted

Combination

Some targeting optionsHow?

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• Trigger-based: Specify a trigger such as

location and context and a daily budget

• Targeted: Specify targeting criteria such

as districts, categories, handsets and

venues

• Combined: Use targeting options with

triggers

What does that mean?

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• A brand can now reach users at the most

relevant time

• A brand can now target customers based

on their behavioral profile and lifestyle

• A brand can now reach users near point

of sale

• A brand can now measure return on

marketing investment for their mobile

marketing activities

Some Advertising Stats

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Platform Click Through Rate Mobile/Desktop

Facebook 0.04%-0.05% Desktop

Facebook 1%-7% Mobile

CircleTie Context Ads 35%-40% Mobile

CircleTie Targeted Ads 7%-10% Mobile

CircleTie Targeted Ads

with Coupons

30%-35% Mobile

© CircleTie Inc. All rights reserved.

If you have any questions please don’t

hesitate to contact Ahmed Nawara at:

anawara@circletie.com

Or

+20-109-189-9981

Thank you for your time