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Mobile marketing presentation by Ahmed Nawara from CircleTie http://www.circletie.com
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An Integrated Approach to
Mobile Marketing
© CircleTie Inc. All rights reserved.
Agenda
© CircleTie Inc. All rights reserved.
• The Mobile Opportunity
• The Mobile Marketing Toolbox
• CircleTie
The Mobile Opportunity
© CircleTie Inc. All rights reserved.
Some numbers
© CircleTie Inc. All rights reserved.
Mobile Platform # of Users
Android 1,147,000
iOS 649,560
BlackBerry 447,520
Windows Phone 10,580
Total 2,254,660
• Number of smartphone users who access Facebook
by platform
• Mobile’s share of total Internet traffic worldwide
January 2010 January 2011 January 2012
1.6% 3.8% 8.8%
Some more numbers
© CircleTie Inc. All rights reserved.
Indicator Value
Mobile Subscribers 83m
Internet Users 29m
% of Internet Access from Mobile 44%
• Mobile, the Internet and Egypt
• Key mobile activities• Text Messaging
• Social Networking
• Search/Shopping
• Entertainment
Okay enough with the numbers
already!
Why are these devices gaining
traction at such a high speed?
© CircleTie Inc. All rights reserved.
Reasons for popularity
© CircleTie Inc. All rights reserved.
Prices for Mobile
Internet and
Devices
Faster Mobile
Networks
More Ubiquitous
Wi-FiReal-time Factor
The Mobile Marketing Toolbox
© CircleTie Inc. All rights reserved.
Tools for Mobile Marketing
© CircleTie Inc. All rights reserved.
Mobile Apps and
Website
Location-based
Context Aware Ads
& Bulk SMSs
Mobile Ad Networks M-Commerce
A mobile marketing platform
By CircleTie Inc.
© CircleTie Inc. All rights reserved.
What is CircleTie
© CircleTie Inc. All rights reserved.
A true location-based mobile marketing platform
that allows users and businesses to interact
through smartphones in a real-time fashion
Users Businesses
Covered Platforms
© CircleTie Inc. All rights reserved.
CircleTie
Helping users connect, discover and
enjoy their cities
© CircleTie Inc. All rights reserved.
Users
The CircleTie Hierarchy
© CircleTie Inc. All rights reserved.
CircleTie
User
Friends
Venues
ShoppingEvents
Movies
A user and friends
© CircleTie Inc. All rights reserved.
CircleTie
User Friends
A user can see and interact
with all their friends’
activities on CircleTie.
Find out who’s doing what
and who’s going where
A user and friends
© CircleTie Inc. All rights reserved.
CircleTie
User Friends
A user can notify his friends of
his whereabouts, add a picture
to the notification and specify a
venue or a location.
Discovering the city
© CircleTie Inc. All rights reserved.
CircleTie
User
Venues
Shoppping
Events
Movies
Discovering the city
© CircleTie Inc. All rights reserved.
CircleTie
Discovering the city
© CircleTie Inc. All rights reserved.
CircleTie
View a venues
profile
View address &
directions, call,
read and write
reviews and like
places
Read venues’
descriptions
View and add
venue picturesHave future
plans? Tell your
friends in
advance
Helping businesses reach customers
at the right time
© CircleTie Inc. All rights reserved.
Businesses
How we can help brands
Category Sponsorship
Push Notifications
© CircleTie Inc. All rights reserved.
Category Sponsorships
& Custom CategoriesMake a brand visible when customers are
looking for relevant options or create a
custom category with all your outlets
© CircleTie Inc. All rights reserved.
CategorySponsorship
Category Sponsorship
© CircleTie Inc. All rights reserved.
How?
Advertise a
brand here
Push Notifications
and Banner AdsThe modern approach to SMS campaigns and mobile banner ads. Why use plain text when you can make it interactive and induce action right away?
PushNotifications
© CircleTie Inc. All rights reserved.
A simple processHow?
• Get the correct target users
• We’ll do all the boring technical stuff for you!
Profiling
• Create the message
• Build mobile web attachment
Message• We’ll use our
technology to push your message to our users’ phones instantly
Push
© CircleTie Inc. All rights reserved.
Push NotificationsWhat?
© CircleTie Inc. All rights reserved.
Push
notifications to
user’s phones
Triggered –
Based on
behavior and
future app
usage
Targeted –
Mass push
based on past
interactions
Combination
Push NotificationsWhat?
© CircleTie Inc. All rights reserved.
Linked to the
venue’s profile
Attach
vouchers, QR
codes, Custom
websites for
further
interaction
Include your
marketing
message
Banner AdsWhat?
© CircleTie Inc. All rights reserved.
Linked to your
mobile website
Banner Ads drop down for 5
seconds and disappear to ensure
a pleasant user experience yet
deliver the message
Triggered Targeted
Combination
Some targeting optionsHow?
© CircleTie Inc. All rights reserved.
• Trigger-based: Specify a trigger such as
location and context and a daily budget
• Targeted: Specify targeting criteria such
as districts, categories, handsets and
venues
• Combined: Use targeting options with
triggers
What does that mean?
© CircleTie Inc. All rights reserved.
• A brand can now reach users at the most
relevant time
• A brand can now target customers based
on their behavioral profile and lifestyle
• A brand can now reach users near point
of sale
• A brand can now measure return on
marketing investment for their mobile
marketing activities
Some Advertising Stats
© CircleTie Inc. All rights reserved.
Platform Click Through Rate Mobile/Desktop
Facebook 0.04%-0.05% Desktop
Facebook 1%-7% Mobile
CircleTie Context Ads 35%-40% Mobile
CircleTie Targeted Ads 7%-10% Mobile
CircleTie Targeted Ads
with Coupons
30%-35% Mobile
© CircleTie Inc. All rights reserved.
If you have any questions please don’t
hesitate to contact Ahmed Nawara at:
Or
+20-109-189-9981
Thank you for your time