Martal TEST CASES - COMMERCIALIZATION

March 2015

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TEST CASES -COMMERCIALIZATION

STRATEGIES FOR INTERNASHIONAL MARKETS

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• Martal Consulting Group is a business development boutique.• Martal Group operates globally since 2003.

Who we areMartal Consulting Group

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• Outsourced business development &companies representation.

• Tech Transfer - IP commercialization

• Start up capital & Investment raising

What we do

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Our Clients & Partners

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Added value of regional presenceCustomers from Israel and Eurasia represented by Martal inNorth America

Customers

Markets

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Added value of regional presenceCustomers from Israel and Eurasia engage Martal for consulting and business development in North America

Customers escorted by local Martal team

Investors approached by local Martal team

Israeli startup raised $12M in US based VC

Israeli project licensed IP in US, received $1.5M

upfront

Our TeamUS & Canada

Stan Fillipin Jane Barkovsky, Yael Babichev, Alex WeissIT & Storage Expert Corporate Branding Biotech Expert IT tech sales expert

Israel

Ilan Winkler Greg Shuster Igor Scherbak Xenia Chagan Alex ZaidelsonBiotech Expert Med. Device & Electro-Optics expert BioMed expert IT & New media

nano materials expert expert, enterpreneur

Vitaly Vishnepolsky

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Success Stories tech transfer => 20 Universities in Israel,

North America, Eastern Europe

Ariel R&D ltd 2006 – 2014 contractTech Transfer Company building – test case

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The start & foundation

2004-2006 Active Growth

2007-2012

Commercialization results

2012-2014

Martal retainedfrom time totime to identifycommerciallyviable emergingtechnologies.

Martal retained on a full time basis

for obtaining government grants;

creating research collaborations, negotiating sponsored research.

Martal leads a team of 5 outsourced licensing executives, reporting to CEO; The team

discovers new commercial outlets for University IP and assists in the formation of spin-off ventures and IP licensing

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Ariel R&D 2006 – 2014 test case -

Financial results

2006-2007 2008-2012 2013-2017E

Funded R&D Projects

Funds Raised for Spin-off Companies

Martal Group Achievements:•Increased commercialization revenues by over 1,000% by securingmulti-million dollar R&D funding and annual royalty income.•Directly contributed to 2,000% growth in raised venture capital over the2009-2013 period (over 16M$ raised for 6 spinoffs).

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Ariel R&D test case –

licensed IP & contracted R&D

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Success Stories startup exits

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Omrix - Martal contributionStrategic Analysis, Business Plan, Exit for investor

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Omrix - Martal contributionStrategic Analysis, Business Plan for investor

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Uri-Dent - Martal contributionCompany strategy, Business Plan, Exit for investor Uri-Dent was sold to Dentsply International Inc. for 100M$

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Uri-Dent - Martal contributionMarket Research, Strategic Analysis, Business Plan, Exit for investor for investor

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Memic - Martal contributionProduct definition, investor relations, 750K$ raised, Exit for investor

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Memic - Martal contributionProduct definition, investor relations, 750K$ raised, Exit for Martal Capital

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Success Stories startup financing and BD

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SportandmeПлатформа спортивных соревнований

Определение продуктаЗаключение сделки с партнером – Titan betПривлечение инвестиции от Playtech

Наша роль в проекте:

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ETV - Martal contributionProduct definition, materials for investor, 12M$ raised

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Energtek - Martal contributionProduct definition, investor relations, confidential$ raised