Marketing presentation of product concept

PRODUCT

Presented by:- Santosh .G

SUBMITTED TO:-

NANDISH SIR

• Product• Classification of

product• Levels of product• Product mix • Product life cycle• Packaging and labeling

Contents to be discuss

What is product?

• Anything that can be offered to a market for attention,acquisition,use,or consumption that might satisfy a want or need is called a product.

Classification of product

Consumer product

Industrial product

Consumer product

Convenience products Shopping products specialty products Unsought products

Industrial Product

Material and parts

Capital items

Supplies and services

Specialty Products Unsought Products

Shopping Products

Buy less frequently> Gather product information> Fewer purchase locationsExample :- furniture,clothes,cars

•

Convenience Products

Special purchase efforts> Unique characteristics> Brand identification> Few purchase locations> Example:- stereo

component,cars,men’s suits

Products consumers don’t demand normally.

Require much advertising &

personal sellingExample:- life insurance, encyclopedia

Buy frequently & immediately> Low priced> Many purchase locationsExample:- softdrink,newspaper> Includes:

• Staple goods• Impulse goods• Emergency goods

Consumer-Goods Classification

Product mix of maruti Suzuki

Maruti 800 zen Esteem Maruti alto

800 DX

800 DUO

800AC-111

Zen estilo

Estilo Vlxi

BS-IV

Esteem vxi BS-III

M.S esteem LX

MarutSuzuki

alto

Marut Suzuki

alto

PRODUCT LIFE CYCLE OFMARUTI 800

Introduction Growth Maturity Decline

Strategic Implications of the Stages

• introductory stage: developing the market, creating awareness, reaching the innovators

• growth stage: competition begins, sales grow quickly, profits peak, market penetration

• maturity stage: competition is intense, sales slow down, differentiated product offerings, customers are brand loyal, few new entrants

• decline stage: customers move to other options, competitors leave, profits are low, consider exit

Definition of packaging

• Packaging refers to technlogy of enclosing or protecting products for distribution,storage,sale and use.

• Packaging reduces the risk of wastage,spoilage,leakage and evaporation etc in the process of transportation and storage.

Function of packaging

primary function

•Protective function•Storage function•Loading function•Transport function

Secondary function

•Sales function•Promotional function•Service function•Guarantee function

Definition of labeling

• According to kaelly irwin, “Label refers to any printed statement

related to merchandise that accompanies the goods at the point of sale”.

Importance of labeling

To communicate brand name of the product. To give instruction about use of product. To indicate date of mfg,date of expiry and

batch number.To give warning against risk if any.To make unique among the competitors

product.

Function of labeling

Labeling indicates brand name of the product Label indicates warranties given by the

producer.It educates the customer.It makes it possible to use product without

supervisor.• It enhance the product personality.