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Lead MagnetsWhat is the main problem or need that your ideal customer has?
What do they come to your website looking for?
What are the barriers that stop your ideal customer from buying from you? What advice or support could you offer to alleviate their concerns and influence their buying decision?
Lead Magnets
Lead Magnets
Announcing …. How to Slash the Waist & Fat-Out of Your Hard-Earned Money Advertising Your
Business — While Attracting an Endless Flow of Your Most Desirable Customers ….
Lead Magnets
Four Pages
Reinforcing
WhyAccountable,
Measurable
Marketing is
your only
viable choice…
Stop Being An
Advertising
Victim !!!
Persuasive Copy without the hype. Fact filled. Shine a light on the product or service. “Practical, Tactical”
information. Benefits them personally. Lead generation copy is a conversation.
Lead Magnets
Lead Magnets
Lead nurturing, is staying in touch with long-term prospect until they are “Sales Ready”
Lead MagnetsLEAD MAGNET CHECKLIST
Offers an ultra-specific solution to an ultra-specific market
Promises “one big thing” (as opposed to a lot of little things)
Speaks to a known desired end result Offers immediate gratification (no multi-day email courses, newsletters, podcasts, etc.)
Moves prospect down a “continuum of belief”
Has a high perceived value
Has a high ACTUAL value (contains an “Aha Moment”)
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