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Lead MagnetsMaking The Most Of Your Content
www.baconcoach.com/learn
Lead MagnetA Lead Magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer. - DigitalMarketer www.baconcoach.com/learn
Lead Magnet Examples
Blogs To Ebook
Video Series
Audio Series
Mini Course
Assessment Or Worksheetwww.baconcoach.com/learn
It Starts With A Strategy
Content With A Purposewww.baconcoach.com/learn
Lead Magnet Strategy
Who Are You Trying To Reach?
What Interests Them?
Can You Provide INCREDIBLE Value?
Would They Be Willing To Pay For It? www.baconcoach.com/learn
Lead Magnet StrategyPlan The Content
Deliver The Content
Get Traffic
Get Engagement
Measure Responsewww.baconcoach.com/learn
Planned Content
Marketing Calendar
Content With A Purpose
Compile
Make It Look Attractive
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Lead Magnet Research
What Are Other People Offeringwww.baconcoach.com/learn
Search ForCompetitive
ContentIs It Appealing?
Would You Pay For That?
What Other Supporting Content Makes You Want To Exchange Your Email
For This?www.baconcoach.com/learn
Research amazon.com - eBooks
Google - Search Terms
Competitor Websites
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Lead Magnet StepsHow To Build A Lead Magnet
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5 Major PartsThe Content
Proofing
Formatting
Cover / Ad
CTA = Call To Action!www.baconcoach.com/learn
The ContentPlan The Beginning,
Middle, End
Make It Clear
Make It Your Best
“I Want More”www.baconcoach.com/learn
ProofingPay For A Professional
Proofreader
Signed “Captain Typo”
Grammer = Professionalism
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FormattingMake It Look Professional
“If it looks like a Book, swims like a Book, and
quacks like a Book, then it probably is a Book!?
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Cover & AdsThe Cover
Make It Look Real
Make Your Ads Focus On The Benefits… Not The
Features
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Bonus - PicturesImages Increase Engagement by 70%
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The Call To Action
Place Clickable Links Throughout The Content
Make Another Offer…
Coupon?
Discount?www.baconcoach.com/learn
Bonus…Share OnAmazon - eBook
YouTube - Videos
Blogs - Aggregators
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Why Behind The How?
Get Them Into Your Email List
Keep Them Engaged
Make This Part Of Your Sales Funnel
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What’s The Goal?Get People To Buy (Now or Later)
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
