Introducing PersuasionAPI version 20110628

Intr ducing

as seen in

“It ain't even a question how my dough flows?”Arjan Haring, Chief Rebel Officer, May 17th 2011

The New Brave World of Persuasion Profiling

“new work by Maurits Kapteinand Dean Eckles, doctoral students in communications at Stanford University” shows

“Retailers could not only personalize which products are shown, they could personalize the way they’re pitched, too.”

All websites run better* with PersuasionAPI

Persuasive websites deliver better resultsPeople respond better to a persuasive sales pitch

Adaptive persuasive websites deliver even better resultsEveryone responds to a different sales pitch

* Our recent data on pilot websites indicates at least 16% better

Persuasion is the new usability

Nowadays

1932

1349

200 B.C.

Adapted from:

Our recent data on pilot websites indicates at least 16% better

Adaptive persuasive websites continuously outperform pre WW II websites

Cialdini’s 6 Sales Strategies

Social Proof Scarcity

Commitment & Consistency Authority

I haLiking Reciprocity

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Persuasion Pr filingCustomer

XYZ on You

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Learning Algorithm Suggestion EngineAuthority 1 ... ... 6Social Proof 1 1 ... Customer XYZ ... 23Scarcity 1 ... ... 9… ... ... ...

HT @foverbeek

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Everyone gets a different sales pitch

Before: combination of sales pitches

Science: Combination of Sales Pitches lowers the Persuasion Power.The combination works as effective as the least effective one.

After: 1 individually optimized sales pitch

After: Optimized sales pitch stays with individual at different stages of the funnel

Individual XYZ is a sucker for Expert Opinions (Authority)

Real time Persuasion

Taxonomy

Scarcity

Social proof

Authority

…

Persuasive Design

Persuasion ProfilingSource: @haijeson

How it really works

5 bonus reasons why PersuasionAPI rocks

1. Do I need to opt-in? No. But we strongly recommend offering the possibility to opt-out.

2. Can our IT department handle this kind of advanced technology? We don’t bother them.

3. Are you scalable? Yes. We are up in “the cloud” 4. Can our site go down? No. If you don’t get our API

suggestion your site will still work.5. How do you deal with privacy issues? What privacy

issues? See 1.

How to start

Build your website Design persuasive content Make your website dynamic Use API Sit back, relax, and earn more dough