Intro to Twitter for Companies

Twitter Talk!

Evelyn SoNoesium Consulting Inc.

Warning!

The only way to “get” Twitter is to try it!

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Eavesdropping encouraged!

Follow and be Followed

What are you doing?

Follow Unfollow Block

Message Direct Message Retweet

Hashtag

Tell

Connect

Converse & Share

Topic

Apps

Other Social

NetworksMobile

SMS

Why is it so popular?

Looks like a time waster!

Do organizations actually use this?

Companies that tweet

… too many to list

Get Closer to Customers

Listen Observe Find

Help

Talk TOTalk WITH

???!!!

BUILD or BREAK a Brand in 140 characters or less

5 ConsiderationsBefore Organizations Dive into Twitterville

Who and Where are your targets?

Why? Fit into overall strategy & operation?

Who will be responsible for tweeting?

How to start a Twitter communication?

How to adopt the right conversational style?

Organizations who are still on the fence …have some advantages!

Avoiding the me-too syndrome

Going for Social Media commitment

Not neglecting housekeeping

Mapping out operation and structural change

Evangelizing and obtaining buy-ins

Living and learning Social Media

Follow me!@evelynso

Evelyn SoNoesium Consulting Inc.www.noesium.com