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30 Minute Primer of how video can be used in marketing and Social Media using channels like YouTube, vimo and how to incorporate video into your marketing strategies.
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Social Networks WorkThe World of Advertising Has Changed…Have You?
Delivered June 30, 2010
Why use Video? How to get started with Video Thought provokers for creating engaging
content Top 10 secrets to success using Video Examples of how Businesses are using
Video
Immediate Intimate Inexpensive Interactive
Statistics – May 2010
183M Viewers 34B Videos
Viewed 14.3B YouTube 3.5B Hulu 245M Facebook *comScore US
Only
Use appropriate Gear Think on multiple levels
◦ Promotional◦ Events or Activities◦ Still Photographs◦ Time to engage◦ Length of video
Get over yourself – focus on what your delivering
Talk to the camera as if to a friend
Blaze a trail in the snow… Lead the way!
Give value… people will follow End videos with call to action
Topic Ideas Product Overviews Video Tours Testimonials FAQ/SAQ Journal/Diary aka
Blog Coaching Building
Glossary/Terms
10. Understand your message 9. Storyboard & Create Narrative before starting 8. Use proper lighting 7. Watch for proper color balance (subject vs
background) 6. Avoid sporadic or jerky movements 5. Don’t Zoom, use Cuts 4. Familiarize yourself with your equipment 3. Keep videos under 3 minutes in length 2. Place videos on all possible portals
1. Use Tags, Backlinks, and Titles
12
35
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Social Networking Combined◦ Started as twitter Project◦ Story telling via Video◦ Partners Involved in shared
messaging◦ Video Outlet – YouTube Cannel◦ Increase of 47% in new visitors
to website Channel Stats
◦ 3 Subscribers◦ 1,201Channel Views◦ 1,072 Video Views◦ Joined 3/2010◦ 25 Videos
Considered one of the leaders of YouTube advertising◦ Outrageous Content◦ Contests & Prizes◦ Elicits Emotion◦ Call to Action
Channel Stats◦ 298,658 Subscribers◦ 6M Channel Views◦ 121M Video Views◦ Joined 10/2006◦ 100 Videos
Screencasts◦ Information Sharing◦ Component of Blog◦ Allows you to showcase a
software product◦ Call to Action◦ Marketing & Educational
Channel Stats◦ 87 Subscribers◦ 4,530 Channel Views◦ 123,780 Video Views◦ Joined 5/2006◦ 56 Videos
• Skeeter Harris
• Mac Village Productions
• President
• Phone 585.520.2232
• Web: www.macvillagepro.com
• Skype: SkeetHarris
• Email: wkharris@macvillagepro.com
• Linkedin - www.linkedin.com/in/skeeterharris
• Facebook - www.facebook.com/SkeeterHarris
• Youtube - www.youtube.com/wkharris
• Twitter: @SkeeterHarris
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