1 Picture from http://www.samsung.com/ch/news/picturelibrary.html

Prof. Dr. Andrea Back Institut für Wirtschaftsinformatik, Universität St.Gallen

Andrea.back@unisg.ch

Tablet Books: Your Courses’ Material in Harry Potter Newspaper Style – Learning Café Lungo, eduhub days 2012, Murten

2 Picture from http://presse.samsung.ch/app/images/ch/144/Samsung_GalaxyTAB_P1000_lifestyle_05.jpg

Idea

Use Cases

Agenda

Your Input & Questions as well as Interests

3

Apple‘s new Textbooks

4

Apple‘s new Textbooks

5

4 ways to go in mobile Tablet Books fill a gap in the SWITCH Project Portfolio

Dive

rsity

of B

ack-

ends

+

-

Fixed Setting Open Setting

Native App with Middleware

(e.g. E-OSCE)

mFramework with

Middleware (e.g. Kurogo, Phone

Gap, Rhodes, ...)

InDesign 2 iOS App

Out of the Box-Solutions

(e.g. Blackboard Mobile, Study Blue, momo Mobile

Moodle)

mFramework

E-OSCE Project

Project Mobile Uni-

App

Solutions available on the market Solutions

available and emerging; few experiences,

knowledge gaps, and insecurities (e.g. regarding

copy right).

6

Native apps Di

vers

ity o

f Bac

k-en

ds

+ -

Fixed Setting Open Setting

Native App with Middleware

(e.g. E-OSCE)

mFramework with

Middleware (e.g. Kurogo, Phone

Gap, Rhodes, ...)

InDesign 2 iOS App

Out of the Box-Solutions

(e.g. Blackboard Mobile, Study Blue,

momo Mobile Moodle)

mFramework

http://tv.adobe.com/de/watch/digital-publishing-solution/multi-channel-publishing-mit-indesign-cs5-in-4-schritten-aufs-ipad/

http://www.adobe.com/products/indesign.html

Implement Native Apps; Simple Apps or Magazine Apps can be easily created.

7

Example: Wired Magazine for the iPad - and others, such as Mercedes-Benz magazine

8 Example: Swiss Re Guide to Reinsurance

9 Picture from http://presse.samsung.ch/app/images/ch/144/Samsung_GalaxyTAB_P1000_lifestyle_05.jpg

Idea

Use Cases

Agenda

Your Input & Questions as well as Interests

10

Example: Master-Program Flyer

PDF

Social Media = Content

The next logical step is to bridge print

content and social media content

(streams)

11

Example: Master-Program Flyer

12

Example: Master-Program Flyer

Structures like this are perfect to use clickable filters.

A click on a specific box will show the respective information.

Embedded Video-Testimonials

13

Example: Master-Program Flyer

Shows recent Tweets

Recent Blogposts

Video-Links to HSG Research YouTube-

Video

RSS: always current information; no update/revision

efforts

14

BeExample: Master-Program Flyer

Video/Audio can be used for many purposes.

15

Beispiel Example: Master-Program Flyer

RSS with current events + Facebook-Wall: authentic and alive

16

If we build it – will they come?

16 self-written „interviews“ on

reading habits, Nov. 2011 Yes, people read and learn with

tablet-devices / ebooks

17

Use Case – Teaching Cases: Rich Media Enhanced Textbooks – user authored

Social Media enhanced

discussion in class (also in

LMS Communities

Teaching Case:

Social Business Software

bei Swiss Re

Audio (Interviews)

Video (Statements)

Fotos (Figures)

PDF bookchapter

18

Based on MIT Learning History Method

Master Thesis: (3/2012): Narrative Hypervideos (or Storytelling with Web-Video)

Swiss Re Case Study Social Business Software (Jive):

Single case design with multiple units of analysis (see also www.e20cases.org)

7 Video statements of managers in business functions and change

management

19

Writing books und class material means: Mash-up content and publish in UniAppStore

Teachers („Power User“) self-create and self-publish

(2.0 = User generated Content)

I. Simple Authoring-Tools II. A manual for teachers III. Set of typical use cases (patterns) IV. Control of their own content

Proposed for Switch-AAI-Project

Bildnachweis: http://www.ics-solutions.co.uk/sharepoint-power-user-training.aspx

20 Picture from http://presse.samsung.ch/app/images/ch/144/Samsung_GalaxyTAB_P1000_lifestyle_05.jpg

Idea

Use Cases

Agenda

Your Input & Questions as well as Interests