image.works Cross Media Marketing, 05-02-2011

Cross-Media MarketingCross-Media Marketing

Fact of Life…

“78% of all people read their mail over a trash can.” –USPS/DMA Survey

What can youyou do to make your marketing pieces stand out?

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Marketing Must-haves:

Don’t forget the four basics to successful marketing:

1.Targeted, up-to-date mailing list2.Attention-grabbing creativity3.Timely, compelling offer4.Easy, convenient call to action

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The Internet changed everything—including the role of direct mail marketing.

What can youyou do to respond to these changes?

Keep in mind…

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The Solution…

Introducing Cross-Media MarketingCross-Media Marketing

from image.works!We’ve combined the

best of print and web media (and added to

it our signature creative

talents), to bring you a new kind of marketing capable of shooting response rates into the stratosphere.

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Join the Big Leagues…

Check out all the companies using our partner for cross-media marketing campaigns!

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The Three Steps to Successful Cross-Media Marketing:

Direct mail with personalized web

addresses (PURLs)

and QR Codes

Dynamic landing pages

Project tracking with follow-up

e-mail

Attract Interact React

Step OneStep One Step TwoStep Two Step Step ThreeThree

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Stand out in a crowded mailbox with eye-catching designs and compelling copy.

Attract

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Further attract readers with intriguing personal touches on the back of your direct mail pieces.

Personalize each piece with the recipient’s name.

Personalized URLs (PURLs) lead to dynamic landing pages.

Attract

Use QR Codes to make landing pages easily accessible.

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Interact

Pre-populated fields make the application process easier than ever.

Boost response rates with

personalized websites featuring

pre-populated fields.

Collect valuable contact information by having recipients fill in required fields.

Apply or submit a request with just one click!

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Interact

Continue the online

conversation with a personalized confirmation/

thank-you page.

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Interact

On your confirmation page, include easy links for recipients to share your

promotion details via social networking sites like Facebook and

Twitter. 12

Interact

After a recipient submits a reply, you’ll receive an e-mail notificatione-mail notification

for quick and easy follow-up.

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React

At image.works, we can estimate the arrival date of

your direct mail pieces and send automatic e-mail automatic e-mail

blastsblasts to recipients who

don’t respond within a set timeframe.

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Gauge your ROI.

Cost per conversion

Cost per lead

Cost per visit

ReportingDashboard

Use the Reporting Dashboard to calculate all these things and more! 15

Gauge your ROI.

All visits and online activities are tracked in the Reporting Dashboard. Use the information to fine-tune your marketing and improve ROI. 16

Safety first!

Our cross-media software is

SAS-70 certified, SAS-70 certified, so you can rest assured that all information will be transmitted safely

and securely.

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Cross-Media Marketing

is perfect for: Skip-a-Pay Offers

Auto Loans/RefinancesVacation Loans

Home Equity LoansHome Mortgages/Refinances

Credit Card/Balance TransfersSurveys

RSVP for Special Events/Grand OpeningsE-statements

Online BankingAnd Much More!

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Just see for yourself!

Online Banking

ScottMartin.iwlaunch.com/online

New Mover

BrendaSmith.iwlaunch.com/welcome

Auto Loan/Refi

JohnHoffman.iwlaunch.com/auto

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Pricing

Sky-high results at down-to-earth prices: •2,500 jumbo postcards: $1,400

•Full-service mailing fee: $272

•Cross-media campaign set-up fee: $350

•5¢ per recipient (PURL): $125

•Follow-up e-mail blast: FREE

•Total: $2,147

(Postage is an additional cost. The set-up fee for campaigns with 10,000-20,000 direct mail pieces is $600, and campaigns with more than 20,000 pieces have a set-up fee of $850.) 20

Prepare for lift-off!

Looking to launch your first

Cross-Media Cross-Media MarketingMarketing

campaign? Just call on the image.works

team! We’ll be standing by…

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Questions?

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