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contentsparks.com
How To Create a Profile
of Your Competition
contentsparks.com
1. Business Summary
• What your competitor does• Length of time• Key data
contentsparks.com
2. Objectives and Vision
• More psychological information• Goal or vision• Brand and culture
contentsparks.com
3. Key Competitive Advantage
• What makes them unique?• U.V.P.• How they meet customer needs
differently
contentsparks.com
4. Product or Service Profiles
• Features• Problems solved• Price range• …etc
contentsparks.com
5. General Marketing
• How they market products or services• External factors• Internal data
contentsparks.com
6. Online Marketing
• Web traffic, ranking, SEO, etc• Use tools to get data• Check social media
Use our rebrandable, customizable course to teach others ‘How To Research Your Competition’
ContentSparks.com/Competition
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