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How To Create a Profile

of Your Competition

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1. Business Summary

• What your competitor does• Length of time• Key data

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2. Objectives and Vision

• More psychological information• Goal or vision• Brand and culture

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3. Key Competitive Advantage

• What makes them unique?• U.V.P.• How they meet customer needs

differently

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4. Product or Service Profiles

• Features• Problems solved• Price range• …etc

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5. General Marketing

• How they market products or services• External factors• Internal data

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6. Online Marketing

• Web traffic, ranking, SEO, etc• Use tools to get data• Check social media

Use our rebrandable, customizable course to teach others ‘How To Research Your Competition’

ContentSparks.com/Competition