How Content Drives Attraction and Engagement at Every Stage of the Sales Funnel

Awareness

Interest

Consider

Act

PPC Ads

Job Recquisitions

Subject matterexpertise

SEO/Google

Opinion pieces

Socialengagement

A day in the life

Visual jobdescriptions

Why should youwork with us?

Why move here?

Photos &videos

Social sharing

Employee-generatedcontent

ApplyProcess

What kindof personsucceeds

here?

Your BestHires

Gain attention from people who don’t

know you

Offer something that encourages them to

learn more about you

Overcome objectionsand compell prospects

to engage with you

Make it easyto take action

Unbrandedsearches

Brandedsearches

Job Boards

Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches and job boards will draw and engage candidates, but we all know they won’t.

Content extendsyour reach far beyondpeople ready to apply.

Content enables youto engage passive

candidates at everylevel of the sales funnel,

compelling even thehardest to hire people

to apply.

For more information, visitmeshworking.com

Content

Standard Career Site With Content AddedSales Funnel

SomeHires

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More Ways to Attractand Engage Candidates