Designing Product 1 and Product 2 For Your Funnel To Get Buyers

Splinter MethodProduct Naming

Product Content

The Product Sales Page

Action: Create product 1 and 2

Splinter Method

Module 1

Module 4Module 3

Module 2

Your Core Program

Module 1

Take one small piece of Module 1 and make product 1.

Take another small piece of Module 1 and make product 2.

Module 1

This ensures that the products are relevant!

1. Make product 2 highly relevant to product 12. Product 2 should be the logical next step3. Having both product 1 & 2 should feel like a

complete package.

Make it relevant!

Example:Free Offer:

Design Your Story

Product 1:

Turn your story into a brand message that attracts millions – The Client Attraction Formula

Product 2:

Set your client attraction with story on autopilot for steady, recurring cashflow – The recurring revenue system

Bonus: 30 day challenge to get 8 new clients

Coaching offer: Book your free coaching session to customize the recurring revenue system for your business immediately

Product Naming

1. What does the product do?2. What’s the outcome?3. Make it relevant to the step before.

Name it so it speaks the outcome

3D Image of offer

Outcome-based headline

Product 1 Example

Example of product 2

Name it so it speaks the outcome

Product Content

1. How many modules?2. Videos, transcripts (Rev.com), worksheets,

audios3. Naming the modules

Product Content For product 1:

• Create 3 modules or steps or lessons

• Video training is best, but you can also create slide videos and add your voice narration.

• Keep videos short, easily consumable (5-15 minutes each, just create more videos if needed. Keep your ideal client in mind.)

• Include any of these or all: worksheets, audio recordings, and transcripts.

Product Content Modules:

Title each module with a benefits-based headline. Add bullet points to show what your client will learn. Example:

Module 1 – How to Become a Bestselling Author (and skyrocket to Expert in your industry)

• Setting up your book to become a bestseller on Amazon

• Leveraging your tribe to rise in the bestseller charts• Pricing strategy and timing to reach bestseller status

fast

Module 2 - How to Become an Expert using your social media accounts (and build raving fans)

• Getting your book out to your audience• Creating a viral sensation with your book• Establish yourself as an Expert & Authority in your

industry

Product Sales Page

1. Headline2. Sales Video3. Sales Copy4. Images5. Benefits Box6. Payment Boxes7. Guarantee8. Testimonials9. Cost of inaction

Benefits Box

Product ImagePayment BoxDiagrams/Images

PricingTesting is always the way to accurately

determine what price point works for your product and your audience.

Some general rules are:

• If you teach a skill – you can charge more: $37-$67• If you teach a self-help concept – start lower: $17-$37• Test $17, $17.99, or $17.97• If sales aren’t happening, lower your price till you start

getting sales. (There are other things to test on the page as well)

Remember: . The purpose of products in your funnel is not to generate income so much as it is to recoup some of your ad spend AND pre-qualify your clients. So don’t get wrapped

up in how much or how little you charge.

Name it so it speaks the outcome

3D Image of offer

Outcome-based headline

Product 1 Example

Sales Page Copy

Template

1. Outcome based headline2. Copy that speaks to the problem or pain3. Who are you to provide the solution?4. The solution (and the transformation)5. What’s included6. Price7. Guarantee8. Overcome objections9. Testimonials

Sales Page Template

Sales Page Template

Sales Page Template

Sales Page Template

Most Important

Factors

1. What’s the end goal of the funnel and products?

2. What problems or challenges does your target audience face?

3. Relevancy…how relevant are your products to each other, your target audience AND to your end goal?

Access this presentation in your members area.

• I’ll include:

• The presentation pdf

• Call recording

• Sales Page Copy Template