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Awareness
Interest
Consider
Act
PPC Ads
Job Recquisitions
Subject matterexpertise
SEO/Google
Opinion pieces
Socialengagement
A day in the life
Visual jobdescriptions
Why should youwork with us?
Why move here?
Photos &videos
Social sharing
Employee-generatedcontent
ApplyProcess
What kindof personsucceeds
here?
Your BestHires
Gain attention from people who don’t
know you
Offer something that encourages them to
learn more about you
Overcome objectionsand compell prospects
to engage with you
Make it easyto take action
Unbrandedsearches
Brandedsearches
Job Boards
Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches and job boards will draw and engage candidates, but we all know they won’t.
Content extendsyour reach far beyondpeople ready to apply.
Content enables youto engage passive
candidates at everylevel of the sales funnel,
compelling even thehardest to hire people
to apply.
For more information, visitmeshworking.com
Content
Standard Career Site With Content AddedSales Funnel
SomeHires
Tell friends
More Ways to Attractand Engage Candidates