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At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.
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ShashankNigamFounder&CEO,SimpliFlying
3 for driving conversion in social mediaideas
OnlineMarke+ngforTravelUSAMiami,2‐3June2010
Twitter: @simpliflying
Wednesday, June 2, 2010
Helping airlines, airports and hotels create brand strategies that drive engaging and profitable interactions with customers.
We Walk the Talk Top 2 blogs on aviation for 2009 (FlightGlobal Webbies) Top 5 most influential on Twitter for airlines LinkedIn discussions in 48 groups Youtube videos viewed over 300,000 times!
A little about us...
What they say about us on TwitterSingapore :: New York :: Toronto
Wednesday, June 2, 2010
It’s a level playing field
99%of retailers will have a FB page by 2011
91%will have a Twitter profile by 2011
Wednesday, June 2, 2010
It’s crowdedWednesday, June 2, 2010
Wednesday, June 2, 2010
The tail shouldn’t end up wagging the dog
Wednesday, June 2, 2010
Business ObjectivesBrand Engagement
Designing a Social Media engagement model
Driving
Wednesday, June 2, 2010
Would you enter
a new market
like this? Wednesday, June 2, 2010
Or like this?
Wednesday, June 2, 2010
Business Objectives
The Conversion Prism for Travel
Revenue
Loyalty
Brand Engagement
Wednesday, June 2, 2010
3 for driving conversion in social media
ideasWednesday, June 2, 2010
Convert YouTube lookers to bookers1
A link to landing page
Wednesday, June 2, 2010
Forrester research confirms that adding customer comments during booking boosts conversion
Integrate reviews from: 1. Skytrax2. Eezeer.com3. Tripadvisor.com4. Expedia and others...
Infuse social media in the booking path2
Wednesday, June 2, 2010
Drive loyalty through word of mouth3
*Thisisjustamock‐upfordemonstra6onpurposes
Earn miles by tweeting
Wednesday, June 2, 2010
ROI + ROE Dashboards for monitoring success
Wednesday, June 2, 2010
So, don’t just sit there and do nothing!
Wednesday, June 2, 2010
Take the leap.Wednesday, June 2, 2010
It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.
Charles Darwin
Wednesday, June 2, 2010
“...and you don’t want to be the one looking like an ostrich with its head in the sand...”
Azran Osman-Rani, CEO, AirAsia X5 Aug 2009
Wednesday, June 2, 2010
Let’s talk...Email: eye4travel@simpliflying.com
Twitter: @simpliflying
Download this presentation (and more) http://bit.ly/SMkeynotes
Wednesday, June 2, 2010
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