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Need Your Attention Please...
• Turnoffcellphones• TurnoffFacebook• Ifyou’reseriousaboutdoublingortriplingtheleadsthatyoupullfromyourPlumbingorHVACwebsitethenthenext60-90minutesarecritical
House keeping
HTTP://WWW.PLUMBERSEO.NET
Who Am I & Why Should You Listen To Me?
This is what we do
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Did you download the Workbook?
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www.PlumberSEO.net/convert-workbook
HTTP://WWW.PLUMBERSEO.NET
What is the ONE online marketing element that will have the biggest
impact on the results of your overall Internet marketing efforts?
HTTP://WWW.PLUMBERSEO.NET
WhyconversionisSOimportant?
SENARIO 1:
500 Visitors per month
5% Conversion
25 Calls / Leads
30% Conversion
7 Booked Jobs
$450 Average Transaction
$3,150
SENARIO 2:
500 Visitors per month
15% Conversion
75 Calls / Leads
30% Conversion
22 Booked Jobs
$450 Average Transaction
$9,990
TripletheLeads&RevenueHTTP://WWW.PLUMBERSEO.NET
HTTP://WWW.PLUMBERSEO.NET
Can conversion optimization really have an impact?
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After
Before
9 Critical Elements to Enhance Conversion
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1.Speaktoyourtargetavatar.Whataretheirfearsandfrustrations&speaktowhytheyshouldchooseyou?
2.BEREAL-Useauthenticimagesofyourteamtothehomepage&throughoutthewebsite
3.Usevideo&multi-mediaelementstoengagedifferentmodalities1.Websitewelcomevideo2.Video’sforeachofyourservices3.Videoexplainingwhysomeoneshouldcontactyouvs.thecompletion
4.LeverageSocialProof-ShowcaseyouronlinereviewsprominentlyonthehomepagewithatoollikeBirdEyeorReviewBuzz
5.Getthebasicsareinorder1.Phonenumberintorighthandcorner2.EnsurethatthereisawebformthatcustomerscanOillout3.AddcredibilitywithAuthoritySymbols(BBB,Angie’sList,etc)
6.EnsureyouhaveclearCallsToActiononeachpagethatspeakstoyourcustomerAvatar&tellthemexactlywhattodonext
7.UseSpecialOffers&Couponsthatmatchtheservicetheyareinneedof8.MakesureyourwebsiteisMobileOptimizewithaneasyClickToCall
function?9.ConsiderleveragingLiveChat
HTTP://WWW.PLUMBERSEO.NET
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If you can see Joe Jones through Joe
Jones Eyes then you can sell what Joe
Jones Buys
HTTP://WWW.PLUMBERSEO.NET
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Who is your ideal Customer Avatar?
• Demographicso Home Ownero 35+ years oldo Typically female occasionally maleo Married with 2-3 kidso Head of householdo $65K+ Annual Household Incomeo Family orientedo Reliableo Easily frustratedo Likes to please people & expects the same in returno Not handyo Likes gardening, crafting & artso Lives in the suburbs - upper middle class neighborhoodo Takes an interest in their community
• Pains & Frustrations
o Plumbing or HVAC Not Workingo Can't get a plumbing company on the phone
or to return their callo Need to get plumbing issue resolvedo Too busy to deal with ito Worried that the situation at the house could
be unhealthy for family
HTTP://WWW.PLUMBERSEO.NET
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Who is your ideal Customer Avatar?
• Fears & Implications
o Being ripped off or overchargedo Paying too much for something they could
have gotten elsewhereo Having home damaged by faulty
workmanshipo Having to wait around for the plumber to
arrive at the homeo Being inconvenienced trying to coordinate
with the Plumbero May cause a disaster in the house
Bill will be more than the can afford
• Goals & Desires
o Get the plumbing fixedo Having the issue behind themo Having a well kept homeo Taking care of their familyo More income, money, wealtho Live in a nicer more luxurious caro Drive a nicer caro Kids healthy, happy & successfulo Spend more time with familyo Travel & have fun with familyo Respect and approval of friends, family and relativeso Piece of mind
HTTP://WWW.PLUMBERSEO.NET
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1.Same Day Service or Emergency Services or 24 Hour Service or On-Time Service
2.Strait-forward Pricing or Upfront Pricing or Satisfaction Guaranteed
3.Trustworthy Technicians or Trusted Technicians or Experienced
Messaging That Works
HTTP://WWW.PLUMBERSEO.NET
HTTP://WWW.PLUMBERSEO.NET25
Use Special Offers That Match The Service They Are Interested In
Make Sure It’s Mobile Friendly
• 4.8 billion people now own mobile phones.
• 3 out of 5 consumers search for local businesses on their smartphone
• Google reports that 40% percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience
HTTP://WWW.PLUMBERSEO.NET
Consider Live Chat
• Only 5-10% of the visitors to your website take action (call or web form)
• 90%+ of your visitors leave without calling
• We know they are in the market for your services & are in your service area (they just hit your website)
HTTP://WWW.PLUMBERSEO.NET
Live Chat Proven to increase leads by an average of 35%
29HTTP://WWW.PLUMBERSEO.NET
KEY IDEAS
• Add real authentic images of your team to the homepage & throughout the website
• Add video elements to your website • Website welcome video • Video’s for each of your services • Video explaining why someone should contact you vs. the
completion • Showcase your online reviews more prominently on the home
page with a tool like BirdEye or ReviewBuzz • Get the basics are in order
• Phone number in to right hand corner • Ensure that there is a web form that customers can fill out • Add credibility with Authority Symbols (BBB, Angie’s List, etc)
• Update the Calls To Action on each page to ensure the speak to your customer Avatar & tell them exactly what to do next
• Leverage coupons / offers that match the page they are on • Add live-chat to your website
HTTP://WWW.PLUMBERSEO.NET
Is your website setup toCONVERT visitors to callers?
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Example-http://laneysinc.com/
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http://plumberseo.net/cheatsheet
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Which of the following should you implement in your business NOW
that will have a positive impact on your conversion rates? PICK 3 To Implement in the next 30 days:
HTTP://WWW.PLUMBERSEO.NET
Is your website optimized to convert?
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♦ Doesitspeaktoyourtargetavatar?Doesitaddresstheirfearsandfrustrations&speaktowhytheyshouldchooseyou?
♦ Doesithaverealauthenticimagesofyourteamtothehomepage&throughoutthewebsite
♦ Doesitincludevideoelementstoyourwebsiteo Websitewelcomevideoo Video’sforeachofyourserviceso Videoexplainingwhysomeoneshouldcontactyouvs.thecompletion
♦ DoesitshowcaseyouronlinereviewsprominentlyonthehomepagewithatoollikeBirdEyeorReviewBuzz
♦ Doesitmakeiteasyforthemtotakeactionandgetincontactwithyourcompany?♦ Getthebasicsareinorder
o Phonenumberintorighthandcornero EnsurethatthereisawebformthatcustomerscanOillouto AddcredibilitywithAuthoritySymbols(BBB,Angie’sList,etc)
♦ UpdatetheCallsToActiononeachpagetoensurethespeaktoyourcustomerAvatar&tellthemexactlywhattodonext
♦ MobileOptimizewitheasyClickToCall?
HTTP://WWW.PLUMBERSEO.NET
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Whatareyougoingtoimplementasafunctionoftodayswebinar?
1. __________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
ActionItems…
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FREE: 2017 Online Marketing Plan Review
• Analysis of Online Visibility • Custom Keyword List of most important search
terms • Ranking Report showing where you rank currently • Analysis of Online Directory Listings & Consistency • Analysis of Online Reviews and Reputation • Analysis of Social Presence • Analysis of Website Conversion Effectiveness
CALL866-610-4647WWW.PLUMBERSEO.NET/SCHEDULE
HTTP://WWW.PLUMBERSEO.NET
FREE: 2017 Online Marketing Plan Review
• Analysis of Online Visibility • Custom Keyword List of most important search
terms • Ranking Report showing where you rank currently • Analysis of Online Directory Listings & Consistency • Analysis of Online Reviews and Reputation • Analysis of Social Presence • Analysis of Website Conversion Effectiveness
CALL866-610-4647WWW.PLUMBERSEO.NET/SCHEDULE
HTTP://WWW.PLUMBERSEO.NET