Hispanic Market Facts and Recommendations

Hispanic Marketing in the Digital Age

Opportunities in 2012

Hispanic Marketing in the Digital Age

INLANET DIGITAL MARKETINGBASED IN NEW YORK, NY

We help companies connect with the

growing US. Hispanic & Latin

American online markets.

Hispanic Marketing in the Digital Age

HISPANIC MARKETIT’S ALREADY HAPPENING

Hispanic Marketing in the Digital Age

HISPANIC MARKET

Nearly one in every four children is of Hispanic descent, and that number is expected

to increase by 60 percent over the next 20 years.

IT’S ALREADY HAPPENING

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETHISPANIC BUYING POWER: SOURCE: HISPANIC BUSINESS MAG

Hispanics in the U.S. are expected to spend $18 billion on new vehicles this year, and will account for 24 percent of

the increase in new-auto sale.

Hispanic Marketing in the Digital Age

HISPANIC MARKETHISPANIC BUYING POWER: SOURCE: HISPANIC BUSINESS MAG

The number of Hispanics ages 18 to 24 on U.S. college campuses grew by nearly a quarter, highlighting what

The Associated Press called “a substantial and increasingly rapid demographic transition in higher

education.”

IT’S ALREADY HAPPENING

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETHISPANIC BUYING POWER: SOURCE: HISANIC BUSINESS MAG

Hispanics now own about 3 million businesses, and the growth of those businesses has outpaced non-minority owned firms by 44 percent.

IT’S ALREADY HAPPENING

Hispanic Marketing in the Digital Age

The trend for 2050 is that 125 million people in the U.S. will be of Hispanic origin. Growth is going to come from this segment and companies that don’t get into this market now will be late for the party.”

Emil Morales, senior vice president and general manager for TNS

HISPANIC MARKETIT’S ALREADY HAPPENING

Hispanic Marketing in the Digital Age

U.S. Hispanic Consumers spent more than $5.15 billion during this year’s holiday season on

mobile devicesINFOgraphic, Hispanic Holiday Mobile Survey 2011 by

Zpryme

HISPANIC MARKETIT’S ALREADY HAPPENING

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETNO ENGLISH NEEDED

Hispanic Marketing in the Digital Age

FACTS

• Fastest growing minority group in the U.S. (4x faster)

HISPANIC INTERNET MARKETING

Hispanic Marketing in the Digital Age

HISPANIC MARKET

19701980

19902000

2010*2020*

2030*2040*

2050*

Census

Projections

0

20

40

60

80

100

120

HISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050

Source: U.S. Census Bureau, 2006 American Community Survey

Hispanics grew 4 times faster than total U.S. population / 43 % bet 2000 and 2010

Hispanic Marketing in the Digital Age

HISPANIC MARKETHISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050

Source: Population Division, U.S. Census Bureau<http://www.census.gov/population/www/projections/summarytables.html>Release Date: August 14, 2008

0

5

10

15

20

25

30

Under 5 years

5 to 14 years

85+ years

Hispanic (%) Total Population (%)

Percentage Distribution of the Population by Age

Perc

enta

ge

28.92

17.1718.81

9.74

18.79

5.84

0.72

15 to 24 years

25 to 44 years

45 to 64 years

65 to 84 years

Hispanic Marketing in the Digital Age

FACTS

• Fastest growing minority group in the U.S.• One trillion plus dollars in buying power.

HISPANIC INTERNET MARKETING

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETHISPANIC BUYING POWER: SOURCE: HISPANIC BUSINESS MAG

Hispanic Marketing in the Digital Age

FACTS

• Fastest growing minority group in the US.• One trillion plus dollars in buying power.• Growing high speed internet penetration.

HISPANIC INTERNET MARKETING

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETeMarketer: HISPANIC INTERNET USERS 2008-2013

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETeMarketer: 2011 Trends: Census Highlights Demographic Shifts

Future growth in the digital population will come from minority audiences

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETHISPANICS ONLINE YOUNG AND MOBILE: EMARKETER

Hispanic Marketing in the Digital Age

FACTSHISPANIC INTERNET MARKETING

• Fastest growing minority group in the US.• 1+ Trillion dollars in buying power.• Growing high speed internet penetration.• Adopt and embrace smart-phones and

electronics more than non-Hispanics.

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETHISPANICS AND ELECTRONICS

Hispanic Marketing in the Digital Age

FACTSHISPANIC INTERNET MARKETING

• Fastest growing minority group in the US.• 1+ Trillion dollars in buying power.• Growing high speed internet penetration.• Adopt and embrace smartphones and

electronics more than non-Hispanics.• Natural social networkers.

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETSOCIAL MEDIA IS MAINSTREAM FOR ONLINE HISPANICS

Hispanic Marketing in the Digital Age

FACTSHISPANIC INTERNET MARKETING

• Fastest growing minority group in the US.• 1+ Trillion dollars in buying power.• Growing high speed internet penetration.• Adopt and embrace smartphones and

electronics more than non-Hispanics.• Natural social networkers.• Hispanic Online market is booming.

Hispanic Marketing in the Digital Age

HISPANIC ONLINE MARKETUSEFUL RESOURCES

• Hispanic Fact Pack 2011www.adage.com

• http://www.mediapost.com/publications• http://adage.com/channel/hispanic-marketing/23

Hispanic Marketing in the Digital Age

INLANET DIGITAL MARKETINGDON’T GET FIRED!

Hispanic Marketing in the Digital Age

How to reach the Hispanic Online

Market?

MARKET TO HISPANICS ONLINE

Hispanic Marketing in the Digital Age

MARKET TO HISPANICS ONLINE UNDERSTAND THE COMPLEXITIES OF THE MARKET

Hispanic Market Complexity

NOT a RACE

Hispanic Marketing in the Digital Age

CULTURAL COMPETENCY IS KEY

MARKET TO HISPANICS ONLINE

Hispanic Marketing in the Digital Age

CULTURAL COMPETENCY IS KEY

MARKET TO HISPANICS ONLINE

Hispanic Marketing in the Digital Age

OPPORTUNITIESUS HISPANIC DIGITAL MARKET OPPORTUNITY

Hispanic Marketing in the Digital Age

OPPORTUNITIESSPANISH KEYWORDS TRENDS JAN 2007 – PRESENT

Hispanic Marketing in the Digital Age

OPPORTUNITIESADWORDS CPC DIFFERENCE BETWEEN ENGLISH AND SPANISH

Hispanic Marketing in the Digital Age

OPPORTUNITIESCPC DIFFERENCE BETWEEN ENGLISH AND SPANISH

Hispanic Marketing in the Digital Age

OPPORTUNITIESGOOGLE ADWORDS ESTIMATED AVG. CPC

Hispanic Marketing in the Digital Age

Analytics / Marketing OptimizationTraffic

Analysis (GA)Customer Behavior

Reputation Management

Site Optimization

STRATEGIC PLANNING / Business Intelligence

Market Research

Keyword Research

Competitive Intelligence Digital Audit

PRODUCTION

Website Engineering / Architecture

Content

Facebook, Twitter and Mobile Apps

MARKETING

Social Media / CGM

Video / Rich Media

SEO / SEM

Mobile Marketing

Event Marketing

OUR PROCESS

Hispanic Marketing in the Digital Age

MARKET RESEARCH, COMPETITIVE INTELLIGENCE

HISPANIC INTERNET MARKETING

Hispanic Marketing in the Digital Age

SEARCH ENGINE MARKETING

HISPANIC INTERNET MARKETING

Hispanic Marketing in the Digital Age

CONVERSIONS

HISPANIC INTERNET MARKETING

Hispanic Marketing in the Digital Age

SEARCH ENGINE MARKETING: WHAT TO AVOID

HISPANIC INTERNET MARKETING

Hispanic Marketing in the Digital Age

• You can't manage what you can't measure.

MEASURE THE IMPACT OF YOUR ONLINE STRATEGIES

HISPANIC INTERNET MARKETING

Hispanic Marketing in the Digital Age

RECOMMENDATIONS

Hispanic Marketing in the Digital Age

RECOMMENDATIONSFOR SPANISH LANGUAGE WEBSITES

Hispanic Marketing in the Digital Age

INLANET DIGITAL MARKETINGBASED IN NEW YORK, NY

GRACIASMarcelo Rodriguez

mrodriguez@inlanet.com

(877) 762-6322 ext 803inlanet.com

Follow us on Twitter: @inlanetFB: facebook.com/inlanet

Hispanic Marketing in the Digital Age

INLANET DIGITAL MARKETINGHANDS ON MARKET RESEARCH

Find out where your market is

Choose top competitors

Find and Analyze competitors

keywords

Find and Analyze competitors ads

Find and Analyze competitors

backlinks

Analyze competitors site

and history

Hispanic Marketing in the Digital Age

INLANET DIGITAL MARKETINGHANDS ON CONVERSION