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This is a presentation I gave at the Lincoln Marketing Club, June 2013. Topic: Google Plus and its implications for business with reference to marketing, online visibility and search engine optimisation.
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Social Media Training, Mentoring and Management
Google Plus
It’s all positive……
What is Google Plus?
“Google+ is not a social network”
(Vic Gundotra, Head of Google+)
The “Social Layer”
Google+ is the social layer around all google products.
Gmail YouTube Maps Docs Drive Calendar
Advantages of Google+ Updates seen by all your
followers Segment your followers with
Circles No annoying ads Hangouts Communities Pages & profiles have Page Rank Google Authorship Can format text, no character
limit +1 button
SEO Implications
“Social SEO” Google+ posts are indexed Use keywords in posts +mentions pass on link juice (“follow”
links) Authorship – link author bio to G+
profile Aim to connect with high ranking
profiles Consistent G+ activity gets you
noticed!
Why Use Google+?
“A consistent, integrated identity is key to continued SEO success as the web shifts from links and pages to relationships and people – Google+ provides that consistency and integration between search and social.”
Colin Walker, Social Thoughts
To Summarise…
Forget Black Hat and White Hat SEO……
Google+ is Party Hat SEO.
Enjoy!
www.purrfectlysocial.co.uk
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