Google Online Marketing Challenge MMU brief 1

Introductory briefing21st February 2008. Cyberjaya. Malaysia

What do I need to do?

Create a pre campaign report Promote the selected business Prepare a post campaign report Wait to hear the good news

When does it start and end?

Start date : 10th of February 2008 End Date : 28th of May 2008 Pre campaign report – 1 week prior starting 21 straight days of campaign Post campaign report – in 3 weeks of ending

How can I join?

Gather a team of 4 people Select a business from the given list or from

your choice of companies Prepare the adwords information for the

selected company Get the 200 USD credit from the lecturer (5

working days delay)

Why should you join?

This is not an assignment, this is an opportunity

Chance of getting prizes Gather media attention Be the next online guru

How are you going to start (1)

Prepare your team. Either get your own team of 4 person or select from the list of people and convince them to join you.

Get a Google account (Gmail) if you don’t have

Join the MMU Gomcha group, blog, apps and all that is required

Select your business Give them the letter to sign up

How are we going to start(2)

Read up Google online marketing challenge. Make sure you understand everything that they say

Talk to your selected business owners to find out how you can fill up the report

Fill up the report and upload to the apps Do a youtube video (?) to help you promote Select a newspaper from the list and tell them

about you. Get them to talk to you. MOST important. Make friends with other teams

and help each other. You WILL surely need them.

We started. Now what?

Once you have the pre campaign report ready, apply for the credit.

Once you got the credit start promoting. Constantly check and update the blog entries

on what you are doing and how are you doing Check daily analytics and think what else you

can do Give some interviews in newspapers that

want to interview you.

How will Google judge us?

The Challenge has two written components and one computed component.• Pre-Campaign Strategy• Post-Campaign Summary• Campaign Statistics

When selecting finalists, Google will compare all Campaign Statistics across the population of students taking part in the competition to determine the top teams.

How will Google judge us?

Once the top five in each region have been chosen, an independent Global Academic Panel will then review the Pre-Campaign Strategy and Post-Campaign Summary reports to determine the regional and global winners.

It takes great Campaign Statistics to make the top five in each region, and then great written reports to win

Done with 21 days. Now what?

Once you have finished the 21 days, fill up the 2nd word documents (post campaign report) and upload to the apps

Once it is approved, submit it online You are done. Now prepare your bags to

travel

Challenge is over. What next?

Sit for GAP exam. Since you have a thorough knowledge of Google Adwords now, you should be able to pass with flying colors.

With your GAP certificate you can start doing consultancy, open up a SEO company, become an adwords certified business partner for Google

Start writing columns in newspapers and let people know that you are an expert.

Remember, this might look like an assignment. But it is not, it is an opportunity.

This is a great way you can be a known figure in the world.

Ensure you fully utilize this chance

Important links

http://gomcha.blogspot.com/ MMU blog for Google Online Marketing Challenge

http://www.google.com/onlinechallenge/index.html The official Challenge website

http://www.google.com/events/business_educators/files/MarketingAndAdvertisingUsingGoogle.pdf The guide that says everything about adwords

http://www.google.com/adwords/learningcenter/index.html Google adwords learning center

Good luck.

Prepared by Avijit Paul

Multimedia University

avijit.paul@mmu.edu.my

+ 6 016 357 2576

You can download it, distribute it, edit it. You don’t have to give credit. But if you add anything else please ensure to mention which is your addition. This helps you and me both as my error wont be yours and yours wont be mine. Some of the words in this slide is taken directly from Google Guide that you can download online. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.