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Restricted - Confidential Information
© GSMA 2009
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
The MMU programme is funded by a grant from the Bill & Melinda Gates Foundation
Seema Desai, MMU DirectorOctober 2010, Kuala Lumpur
Mobile Money for the Unbanked Working Group
Confidential 2
Our Goal
By 2012, the MMU initiative will have made mobile money services available to 20 million new
unbanked customers living under 2 USD per day. Mobile money will be considered
mainstream business for mobile operators, be extensively available to those who have been previously unbanked, and extend the reach and
reduce the cost of formal financial services such as savings, insurance and credit ”
“
Confidential 3
The MMU Team
Paul LeishmanMMU Manager
Seema DesaiMMU Director
Maha KhanMMU Coordinator
Andrew ZerzanMMU Regulatory Director
Camilo TellezMMU Analyst
Neil DavidsonMMU Manager
Confidential 4
MMU in Asia
MMU GranteesMMU Opportunity
Mobile pene-tration
Financial inclusion
0%
10%
20%
30%
40%
50%
60%
70%
“Over 60% of the world’s population lives in Asia .. “
Confidential 5
Phases of MMU
February 2009MMU Launch
October 20105th MMU Working Group
Impact
1. Understand the industry’s needs1
2. Develop best practice guides, case studies2
4. Develop new products and business models4
3. Embed best practices3
Confidential 6
MMU Fund Portfolio
Cameroon
Uganda
Kenya
Tanzania
Bangladesh
CambodiaPhilippines
Indonesia
Fiji
India
Sri Lanka
PakistanAfghanistan
West Africa
Brazil
Thailand
East Africa
Cote D’Ivoire
Qatar
Confidential 7
MMU Deployment Framework
Deployment Design• Team• Agent Network
Pricing• Structure• Abuse Assessment
Partnership Development• Bank Partnerships• Tech Partnerships
Market Mapping• Opportunity Assessment• Regulatory Assessment
Marketing• Branding • Promotion and Timing
Confidential 8
More Interactive ….
Marketing breakout session KYC training “Barcamp” style session Q&A
Unanswered questions?Send them to:
SMS+60123211275
(include your name)
or