Going Viral with Animated Explanations

Viral Video Content Marketing

Going viral with Video

Timo MoutonOnline Marketing Manager Explania@stimorolthy

www.explania.comwww.twitter.com/explaniawww.facebook.com/explania

Agenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study

Why focus on Video?Too much dataPeople are busy and impatientShort attention spansInteractive

Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video

http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/

Video is driving Search:38% use search engines to find video54% use Youtube search to find video >30% of search results contain videoSEO! 53 times more likely to drive a first page result than traditional SEO

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

Video is driving Social:Facebook has become larger than Google in 2010 (US, Visits)3rd place in top 10 Online Video Views>20 million videos uploaded each month>2 billion videos watched each month

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

How long is a link alive?

http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/

Joe Pulizzihttp://www.junta42.com/

“Regardless of what business you’re in, you’re really in the content business.”

Gary Vaynerchuk

The King is Back!

6 rules of Content Marketing

Non PromotionalRelevant to Target AudienceRelevant to your CompanyClose a GapWell-MadeGive Proof

Source: http://www.youtube.com/watch?v=UDvan57wGXc

When do people share content?

EntertainmentFunWeird stuffAmazing

InformationRelevance

ValueInteresting

How to go viral?

Embedding: Viral Spreading

A few Tips & Tricks

Use all your channelsEnable sharingMap your Ecosystem

Advertiser Visibility and CTA

Case Study: Edenred Ecocheques

Embedding Viral

Some Statistics (Edenred - 2010):

Embeds NL: 92Embeds FR: 46Loads NL: 201.778Loads FR: 75.524Views: 50% of loads

ROI?CTR NL: 11%CTR FR: 14%Target Group

About UsMultimedia company specialized in animated explanationsFor delivery on any screen: PC, TV, mobile, …All world languages

They trust us

Thank you!Questions?

tmo@instruxion.com@stimorolthy

@explania

Going Viral with Animated Explanations

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