Extraordinary Meetings And Events

THE Creativity OFEXTRAORDINARYEXTRAORDINARYMEETINGS

peterfisk@peterfisk.comwww.theGeniusWorks.com

MARKET

BRAINWRITING

MARKETMAPPING REDEFINING

PURPOSEWRITING

CREATIVEPARALLELS

CUSTOMERDIVING RULE

BREAKINGINSPIRINGMOMENTSMOMENTS

THE FUTURE OF MEETINGSpeterfisk@peterfisk.com

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THE Creativity OF EXTRAORDINARY MEETINGS

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BRAINBRAINWRITING

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WHAT ARE THE POSSIBILITIES?11peterfisk@peterfisk.comwww.theGeniusWorks.com

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FUTUREFUTUREBACK

9 BILLION PEOPLE9 BILLION PEOPLE

50 BILLION DEVICES

2.5 TRILLION CONNECTIONS

WELCOME TO 2020

FUTUREFUTUREBACK

SPACE TRAVEL FOR ALLSPACE TRAVEL FOR ALL

97% CHEAPER THAN NASA

DREAM TO REALITY IN 8 YEARS

2020 ... VIRGIN GALACTIC

FUTUREFUTUREBACK

350 MILLION WIKI PAGES / MO

7 BILLION UPLOADS / MO

80 O SS G S O80 BILLION MESSAGES / MO

2020 TECHNOLOGY ... THE POWER OF CONTENT

FUTUREFUTUREBACK

3 5 MILLION APPS3.5 MILLION APPS

TIME AND LOCATION

CLOUD AND INTERFACES

2020 ... ILIFE

FUTUREFUTUREBACK

MORE FEMALE MORE OLDERMORE FEMALE, MORE OLDER

MORE TRANSIENT, WEALTHIER

MORE CREATIVE, AESTHETIC

2020 PEOPLE ... INTELLIGENT, INDIVIDUAL, IDEAS ...

FUTUREFUTUREBACK

PEER TO PEERPEER TO PEER

PEOPLE TRUST PEOPLE

THE END OF THE MIDDLEMAN

2020 ... ZOPA

FUTUREFUTUREBACK

GLOBAL BUSINESSESGLOBAL BUSINESSES

PARTNERS AND ECOSYSTEMS

IDEAS, DESIGN, INNNOVATION

2020 BUSINESS ... COLLABORATE, VIRTUAL, ASIAN ...

Restart BUSINESSin times of crisis and change

FUTURE• West to East• Mass to Niche• Volume to Profit

Crisis as opportunity

FUTUREBACK

Crisis as opportunity

• From Edison and Gates• Green• WomenN t k USER GENERATED• Networks

• To Aldi and Zopa

Redefining markets

USER GENERATED

INTERESTING AND TRUSTED• From Swatch and Apple• Purpose• Audience• Propositions• To Karla and Nokia

NEW BUSINESS MODELS

• To Karla and Nokia

Changing business models

• From IBM and Skype• Partners• Channels• Services• To Air Asia and Current TV2020 ... CURRENT TV

FUTUREFUTUREBACK

2020 ... THE FUTURE OF MEETINGS?

FUTUREFUTUREBACK

THE END OF “KNOWLEDGE SHARING” MEETINGS

THE RISE OF “TURNING POINT” MEETINGS

2020 ... THE FUTURE OF MEETINGS?

MARKETMARKETMAPPING

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WHERE SHOULD YOU GO?2peterfisk@peterfisk.comwww.theGeniusWorks.com

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COCA-COLA ...

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IBERDROLA ...

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CUSTOMERCUSTOMERDIVING

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WHAT DO CUSTOMERS REALLY WANT?3peterfisk@peterfisk.comwww.theGeniusWorks.com

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VODAFONE ...

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IBM GLOBAL SERVICES ...

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REDEFININGREDEFININGPURPOSE

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WHAT DO YOU ENABLE PEOPLE TO DO?44peterfisk@peterfisk.comwww.theGeniusWorks.com

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PROGRESSIVE INSURANCE ...

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FUNERALCARE ...

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PRE-EVENT

DURING-EVENT

POST-EVENT

RETHINKING THE ROLE OF MEETINGS

IDEASIDEAS ZONE

ACTION IMPACTACTION ZONE

IMPACT ZONE

RETHINKING THE ROLE OF MEETINGS

CONNECTED

CO-CREATION

IDEAS ZONE

ISSUES AND IDEAS

KNOWLEDGE SHARING

NETWORKING

ENABLING SPONSOR

STORYBOARDING

AGENDA VOTING

ICONIC BRANDING

PRE-EVENT ... INSPIRE NEW THINKING

INSPIRING IDEASIDEAS ZONE CONNECTING PEOPLE

BUILDING A GROUNDSWELL

OBAMA CAMPAIGN

MEETING UNMET NEEDS

TOGETHER NOT ALONEIDEAS ZONE

GLOBAL AND PERSONALGLOBAL AND PERSONAL

NINTENDO WII

IDEAS ZONE

USER GENERATED

ANARCHY AND COMMUNITY

PREMIUM EXPERIENCEPREMIUM EXPERIENCE

THREADLESS

FAST AND FANTASTIC

ACTION ZONE

AMAZING PLACES

STRETCHING CATALYSTS

PERSONALISED

FACILITATING CHANGE

LIVE WIKIPAGES

BACKCHANNEL MEDIA

WELLBEING

COMMUNITY BUILDING

DURING EVENT ... CREATING THE TURNING POINTS

ACTION ZONE

STORYTELLING

ICONIC CHARACTERS

BRING IDEAS TO LIFE

ACTION ZONE

C GFACILITATING

CONNECTING BUSINESS

MAKING BEST IDEAS HAPPEN

2. DECISION PHASE ...LI AND FUNG

HUMANICITY

FUNCTION AND FORM

ACTION ZONE

HUMANICITY

ENABLING PEOPLE TO DO MORE

ISSUING MANIFESTOS

IMPACT ZONE

ACTION CLINICS

ENABLING IMPACT

BACKCHATS

COMMUNITY BUILDING

ON TOUR

VIRTUAL REVIEWS

LICENSING

CLOSING THE CIRCLE

POST-EVENT ... ENABLING PEOPLE TO DO MORE

LAUNCH PLATFORMS

IMPACT ZONE

INNOVATION INCUBATORS

SUPPORTING AND CONNECTINGSUPPORTING AND CONNECTING

ALIBABA

FANTASTIC AND FANATICALIMPACT

ZONE EXPERIENCE SHARING

CO-CREATION LABS

INSPIRED EVENTS

UNLOCKING CONTENT

IMPACT ZONE

INSPIRED EVENTS

COMMUNITY BUILDING

LIVE NATION

IDEAS ZONE

ACTION IMPACTACTION ZONE

IMPACT ZONE

MEETINGS AS TURNING POINTS ...

IDEAS ZONE

ACTION ZONE

IMPACT ZONE

ISSUING MANIFESTOSFAST AND FANTASTICCONNECTED

ACTION CLINICS

BACKCHATS

ENABLING IMPACT

AMAZING PLACES

PERSONALISED

STRETCH CATALYSTSCO-CREATION

KNOWLEDGE SHARING

ISSUES AND IDEAS

COMMUNITY BUILDING

BACKCHATS

ON TOUR

FACILITATING CHANGE

PERSONALISED

LIVE WIKIPAGES

NETWORKING

KNOWLEDGE SHARING

ENABLING SPONSOR

LICENSING

VIRTUAL REVIEWS

CLOSING THE CIRCLE

WELLBEING

BACKCHANNEL MEDIA

COMMUNITY BUILDING

STORYBOARDING

AGENDA VOTING

ICONIC BRANDING

27 IDEAS FOR TURNING POINTS ...

CLOSING THE CIRCLECOMMUNITY BUILDINGICONIC BRANDING

CREATIVE

Key issue to explore in creative ways

CREATIVEPARALLELS

Parallels who addressed a similar challenge

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HOW CAN YOU LEARN FROM OTHER PLACES?5peterfisk@peterfisk.comwww.theGeniusWorks.com

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CREATIVECREATIVEPARALLELS

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BMW MINI ...

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CREATIVECREATIVEPARALLELS

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UGG AUSTRALIA ...

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INSPIRINGCustomer experience before meeting

INSPIRINGMOMENTS

Customer experience during meeting

Customer experience after meeting

StreamliningWhat can you reduce or eliminate?

ElaboratingWhat can you enhance or add?

FlagpostingWhat is trulyDifferent andiconic?

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WHAT CREATES AN FANTASTIC EXPERIENCE?6peterfisk@peterfisk.comwww.theGeniusWorks.com

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INSPIRINGINSPIRINGMOMENTS

GEEK SQUAD ...

INSPIRINGINSPIRINGMOMENTS

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JONES SODA ...

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AND ONE MORE THING ...

MARKET

BRAINWRITING

MARKETMAPPING REDEFINING

PURPOSEWRITING

CREATIVEPARALLELS

CUSTOMERDIVING RULE

BREAKINGINSPIRINGMOMENTSMOMENTS

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HOW WILL YOU create AN EXTRAORDINARY MEETING?

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SEE THINGS differently ...

... think DIFFERENT THINGS ...

ACHIEVE extraordinary RESULTS

Here’s to the crazy ones ...The misfits. The rebels. The troublemakers.The round pegs in the square holes.The ones who see things differently.

They're not fond of rules.And they have no respect for the status quo.

They invent. They imagine. They heal.They explore. They create.They inspire.

They push the human race forward.

You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.

Maybe they have to be crazy. How else can you stare at an empty canvas

and see a work of art?

About the only thing you can't do is ignore them. Because they change things.

Or sit in silence and hear a song that's never been written?Or gaze at a red planet and see a laboratory on wheels?

While some see them as the crazy onesWhile some see them as the crazy ones,we see genius.

Because the people who are crazy enough to thinkthey can change the worldthey can change the world,

are the ones who do.

peterfisk@peterfisk.com

www.theGeniusWorks.com

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