Evaristo Nogales

NFC-X

Linearity 1.0

Linearity 2.0

source: Prestige Marketing Inc

ecommerce

contact center

advertising

sales team

social networks

facilities

value chain

mobile app

We have just added new connections

Nothing will ever be linear

From Isolated Customer

To Targeted Customer

NFC

NFC

Driven by the Context

Customer vs Brand X

Seamless Transition

11M

YOUNG PEOPLE HAVE LEFT FACEBOOK SINCE 2011

Fuente: iStrategy

Driven by the Context

Driven by the Context

UNILEVER AWNSERS REAL HAIR NEEDS

Unilever da respuesta a las dudas más buscadas en Google sobre cabello y peinados en un canal de Youtube con contenido generado por algunas de las youtubers de belleza más influyentes de la red.

Seamless Transition

Customer vs Brand X

How?

Realtime

Gathering information from any contact point

Enriching our user´s knowledge with sentiment and context

Transforming our organization into a nfc hub

NFC-X

Nimble

Talentech People motivated by an ever-changing environment

Flexible technological arquitecture

Accesible value chain

NFC-X

Optimized

NFC-X

From UX to CX

Recognition

Global CX

THANKS!

Spain | Mexico | United States

www.sngular.team@sngular_team