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Every association executive knows that events drive a significant portion of the organization’s revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It’s clear that associations are currently doing event marketing, but is it as effective as it could be? Join this session as we discuss different ways to target, incent & create buzz about your event through email marketing. We’ll show you how to get a much better response & allow you to send smarter & more sophisticated emails. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
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http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
TheU Webinar: Email for Event
MarketingHow to leverage marketing automation and advanced
segmentation to get the most out of your next event
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
http:// highroadsolution.com e-Mail: jbrandt@highroadsolution.com Tel: 703.791.1190
John BrandtSales Director
HighRoad Solution
@johnbrandt25
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
Soooo Many Seats!!!!!
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
Why Should I Care About
Event Marketing• Member driven
organizations rely heavily on revenues generated from events
• Email is one of the most effective ways to drive attendance
• Compared to other ways of marketing for your events, email is practically free!
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
Effective Event Marketing via Email
• Relevance, relevance, relevance
• Target those that show interest
• Utilize and encourage social sharing to get the word out
• Test, test, test!
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
Emails That Cry WolfSegment• Location, Location,
Location.• Zip Code Targeting
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
Welcome to the Neighborhood!
Segment: Member Start Date & Engagement• New members;
get them engaged early and often
• Members that have NOT shown up to an event, give them something to get them engaged
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
Target Your Hot Leads
• Don’t just blast your list, segment and target those that are more likely to attend
• Easy engagement segmentation
• Marketing automation
• Test!
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
Don’t Be So Anti-Social
• I know, I know, please don’t disconnect while we chat about twitter
• Ask for people to share, use the data in your favor
http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888
Questions?
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