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Consumer Attitude & Market
Practices
on Household Insecticide: survey results
Dr. Eunsook Moon, Consumers Korea
Oct. 29, 2007
Consumption pattern consumer survey on Attitude & Behavior of
Household Insecticide users
Market practice market survey on Ingredient & Labeling of
Household Insecticide products
Key findings with recommendation
Lists
Survey summary
WHAT: consumer survey & market survey
WHEN: from August to October 2007
WHO: 13 organizations from 12 countries in
AP
HOW: interviewing 100 consumers & field
searching products in market, each country
SUBJECT: total 766 consumers / 138 products
Participants
China Fiji Hong Kong, China India (2) Indonesia Korea
Malaysia Mongolia Philippines Singapore Sri Lanka Vietnam
Consumption pattern
I. Behavior II. Attitude
Household
insecticide
Usage
Purchasing Storage &
disposal
Household
insecticide
Pre-caution
Hazards Alternatives
I. Behavior
1. Purchasing
1) place of Purchasing
2) Factor for choice
3) Preference of product type
2. Usage
1) Experience of use
2) Degree of use
3. Storage & disposal
1) How to store
2) How to dispose
1. Purchasing Behavior
Household
insecticide
Place of
purchasing
Factors for
choice
Preference of
product (type)
Purchasing place Convenient to buy
1. Purchasing Behavior
Household
insecticide
Place of purchasing
Factors for
choice
Preference of
product (type)
factors for choice Price (23%),
Convenience of use (21%)
Safety (16%)
1. Purchasing Behavior
Household
insecticide
Place of purchasing
Factors for choice Preference of
product (type)
Preference of product Convenient to use (37%)
2. Usage : 1) experience of use
Household
insecticide
Experience
Reason for
use
Information
resources
Experience Past 86% Current 69%
2. Usage : 1) experience of use
Reason for use pests cause diseases (27%),
bites itch (20%), not hygienic (16%)
Household
insecticide
Experience
Reason for
use
Information
resources
2. Usage : 1) experience of use
Information resources Media reporting (37%) Mouth referral (29%) Advertising (29%)
Household
insecticide
Experience
Reason for
use
Information
resources
2. Usage : 2) degree of use
How many products Among current users, 65%, more than one /
34%, multiple use
How often use Among current users, 67% daily (coil), 57%
(liquid)
3. Storage & disposal : 1) how to store
Anywhere, in living space Not store room (61%) Kitchen (17%), any place (12%), living room
(10%)
3. Storage & disposal : 2) how to dispose
Disposing together with other wastes Only 7% separates with other wastes
II. Attitude
1. Pre-caution
1) Whether to practice
2) If yes, what
2. Hazards
1) Perception on safety
2) If yes, why
3. Alternatives
1) Awareness 2) Whether to
practice 3) If yes,
what
1. Precautionary actions
Kinds of actions 75%, Not on food &
human
Whether to practice 69% practices PAs
2. Hazards
Reasons for the perception on safety 58%, Harmful,
poisonous effects Chemicals
Perception on safety 73%, hazardous
3. Alternatives
whether to practice Aware 65% If aware, 64% practices
Kinds of practices Use herbal
products (44%) Clean (15%)
4. Endocrine Disruptor Chemicals
37% thinks HI products contain EDCs
Market survey on Household insecticide
1. Ingredients
1) EDCs2) Toxic chemic
als
2. Labeling
1) Instruction for use
2) Warning
3. Advertising
1. Ingredient
Endocrine disrupting chemicals Allethrin Chlorpirifos Cypermethrin DEET d-trans Allethrin Methyl Parathion Permethrin,
2. Instruction
1) Information on the type of insects it can be used for
2) Instructions on how to use for each type of insects
3) Instructions on how to use the device safely around children
4) Instructions on the places it can be used.
2. Instruction
Types of insects 41%, no information
How to use for each type (in case for multiple use)
2. Instruction
How to use safely around children 63%, no information
Places for use 69%, no information
3. Warnings
1) Harmful if swallowed2) Keep it away from heat (spray)3) Keep out of reach of children.4) Adequate ventilation of area being treated5) Avoid contacts and inhalations6) Store in cool place (spray)7) prevent contact with foods, dishes or utensils 8) Do not throw into fire9) When spilled on skin, wash off with soap & water 10) Shake well before use (spray)11) Remove birds/other pets & cover fish bowls when
spraying (spray)
3. Warning
Harmful if swallowed
keep away from heat
3. Warning
keep out of reach of children
Provide adequate ventilation
3. Warning
Avoid contact and inhalations
Store in cool place
3. Warning
Prevent contact with foods, dishes or utensils
Do not throw into fire
3. Warning
If spilled on skin, wash off with soap and water
Shake well before use
3. Warning
Remove birds/other pets and cover fish bowls when spraying
Use now, more than one, and daily
Individual behavior depends on “convenience” Choose it because of convenience or cheap
“Important factors for choice” and “Reasons for personal preference of product” are different
Consumer attitude & practice (behavior) of HI are different Be aware and concern safety of HI
Not much affect choice and usage
Key findings – consumption pattern
EDCs (e.g., Allethrin, Chlorpirifos, Cypermethrin, DEET, Methyl parathion, Permethrin) are used in HI products.
Accurate and appropriate information for safe use is not well provided in some products.
Warning labels are not provided enough. Labeling is not standardized. It causes user confusi
on.
Key findings – market & products
Endocrine Disrupting Chemicals Stop using EDCs Set up safety standard for HI Products and their use
Labeling Label all ingredients clearly Strengthen instruction & warning labeling for safe us
e Standardize labeling system
Recommendation
Recommended