Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

© Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 1

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Roger Jones Digital Thinking

For Local Businesses

Social Media Business Planning

1. Business

Information

2. Brand

3.People

5. Objectives

4b. Integration

4a. Activation

6. Technology

7. Measure-

ment

8. Next Steps

to LIVE

1. Business Information

2. Brand

GIVES GETS

3. People

4a. Objectives

Unawareness to

Awareness

Familiarity to

Consideration

Purchaseto

Loyalty

4b. Integration

Web Search Social Media

Content Data

5. Activation

Video Pictures Words

6. Technology

7. Measurement, Evaluation and Innovation

Cost per Acquisition

Average Order Value

Customer Lifetime Value

% Conversion

8. Next Steps to LIVE

ContactRoger Jones

Actionable Insight Digital Marketing

Web www.actionableinsight.co.uk

Email roger@actionableinsight.co.uk

Phone +447970623946

Twitter @rogerjones28

Linkedin /rogerjones28

© Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 14

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