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© Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 1

Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

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Page 1: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

© Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 1

Page 2: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

2

Roger Jones Digital Thinking

For Local Businesses

Page 3: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

Social Media Business Planning

1. Business

Information

2. Brand

3.People

5. Objectives

4b. Integration

4a. Activation

6. Technology

7. Measure-

ment

8. Next Steps

to LIVE

Page 4: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

1. Business Information

Page 5: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

2. Brand

GIVES GETS

Page 6: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

3. People

Page 7: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

4a. Objectives

Unawareness to

Awareness

Familiarity to

Consideration

Purchaseto

Loyalty

Page 8: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

4b. Integration

Web Search Social Media

Content Data

Page 9: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

5. Activation

Video Pictures Words

Page 10: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

6. Technology

Page 11: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

7. Measurement, Evaluation and Innovation

Cost per Acquisition

Average Order Value

Customer Lifetime Value

% Conversion

Page 12: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

8. Next Steps to LIVE

Page 13: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

ContactRoger Jones

Actionable Insight Digital Marketing

Web www.actionableinsight.co.uk

Email [email protected]

Phone +447970623946

Twitter @rogerjones28

Linkedin /rogerjones28

Page 14: Digital Strategy - Develop The “What is Actually Going To Happen” Plan By Roger Jones

© Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 14

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