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Designing For Loyalty
@TheBobbyTBC bobricca.com
@TheBobbyTBC
I’m a product designer @
bobricca.com
@TheBobbyTBC
We help businesses send email.
bobricca.com
@TheBobbyTBC
I’m a liaison between UX, Design, and Engineering
bobricca.com
@TheBobbyTBC
FIRST FRIDAY
bobricca.com
@TheBobbyTBC
YAY… BUSINESS GOALS
Increase customer retention by 5%
… said nobody ever.
bobricca.com
@TheBobbyTBC bobricca.com
@TheBobbyTBC
Increase customer retention
A quest for loyalty
bobricca.com
“Loyalty is faithfulness or a devotion to a person, country, group, or cause...
- dictionary.com
@TheBobbyTBC
or an email marketing platform.”
bobricca.com
Loyalty is a gift.
@TheBobbyTBC bobricca.com
InsideIntercom.io
@TheBobbyTBC
Thought provoking articles
bobricca.com
Don’t you feel great when someone offers their help when they see you are in trouble?
@TheBobbyTBC bobricca.com
What if they offered help before you were in trouble?
@TheBobbyTBC bobricca.com
Proactive vs. Reactive Support
@TheBobbyTBC bobricca.com
Benchmark Study Interviewing ~20 new customers
@TheBobbyTBC bobricca.com
@TheBobbyTBC bobricca.com
L
@TheBobbyTBC
BARRIERS TO SUCCESS
bobricca.com
L
@TheBobbyTBC
- Learning AWeber as a tool
- Learning email marketing
- Setting up an online business
TASK DRIVEN
BARRIERS TO SUCCESS
bobricca.com
- Where should I start?
- I hope I’m doing this right.
- This is exciting!
L
@TheBobbyTBC
EMOTIONALLY DRIVEN
BARRIERS TO SUCCESS
bobricca.com
@TheBobbyTBC
REBUILDING THE FIRST 30 DAYSEMPOWERING CUSTOMERS:
bobricca.com
@TheBobbyTBC
Identifying the symptoms of a stuck
customer.
bobricca.com
@TheBobbyTBC
Using timely tips and supportive
materials proactively.
bobricca.com
@TheBobbyTBC
Reassuring customers that they are
doing a great job.
bobricca.com
If we can make customers feel awesome. They will reward us with loyalty.
@TheBobbyTBC bobricca.com
@TheBobbyTBC
So… how can you be proactive for
your customers?
bobricca.com
JOIN OUR TEAM
@TheBobbyTBC
UX Designer Front End Engineer !
AWeber.jobs
bobricca.com
THANKS!
@TheBobbyTBC bobricca.com
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