Designing for-loyalty-ricca-v2

Designing For Loyalty

@TheBobbyTBC bobricca.com

@TheBobbyTBC

I’m a product designer @

bobricca.com

@TheBobbyTBC

We help businesses send email.

bobricca.com

@TheBobbyTBC

I’m a liaison between UX, Design, and Engineering

bobricca.com

@TheBobbyTBC

FIRST FRIDAY

bobricca.com

@TheBobbyTBC

YAY… BUSINESS GOALS

Increase customer retention by 5%

… said nobody ever.

bobricca.com


@TheBobbyTBC

Increase customer retention

A quest for loyalty

bobricca.com

“Loyalty is faithfulness or a devotion to a person, country, group, or cause...

- dictionary.com

@TheBobbyTBC

or an email marketing platform.”

bobricca.com

http://dictionary.com

Loyalty is a gift.


InsideIntercom.io

@TheBobbyTBC

Thought provoking articles

bobricca.com

Don’t you feel great when someone offers their help when they see you are in trouble?


What if they offered help before you were in trouble?


Proactive vs. Reactive Support


Benchmark Study Interviewing ~20 new customers



L

@TheBobbyTBC

BARRIERS TO SUCCESS

bobricca.com

L

@TheBobbyTBC

- Learning AWeber as a tool

- Learning email marketing

- Setting up an online business

TASK DRIVEN

BARRIERS TO SUCCESS

bobricca.com

- Where should I start?

- I hope I’m doing this right.

- This is exciting!

L

@TheBobbyTBC

EMOTIONALLY DRIVEN

BARRIERS TO SUCCESS

bobricca.com

@TheBobbyTBC

REBUILDING THE FIRST 30 DAYSEMPOWERING CUSTOMERS:

bobricca.com

@TheBobbyTBC

Identifying the symptoms of a stuck

customer.

bobricca.com

@TheBobbyTBC

Using timely tips and supportive

materials proactively.

bobricca.com

@TheBobbyTBC

Reassuring customers that they are

doing a great job.

bobricca.com

If we can make customers feel awesome. They will reward us with loyalty.


@TheBobbyTBC

So… how can you be proactive for

your customers?

bobricca.com

JOIN OUR TEAM

@TheBobbyTBC

UX Designer Front End Engineer !

AWeber.jobs

bobricca.com

THANKS!


Business

Designing for-loyalty-ricca-v2