Deck from Cap Gemini Conference

Getting DigitalMental Models for

Transforming Your Enterprise

Cap Gemini Spark ConferencePebble Beach

October 30, 2014

Digital DisruptionNew Technologies Can Change the Game

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Big Data

Cloud

SmartPhones

Analytics MachineLearning

Internet of Things

SocialNetworks

SaaS, PaaS, IaaS

Harnessing DisruptionThree Potential Targets for Digital Investment

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InfrastructureModel

OperatingModel

BusModel

IT Operations• Data Centers Cloud• Desktops Mobile• Wireline Wireless

Business Processes• Forms Apps• Hierarchical Collaborative• Standardized Personalized

Business Model• Taxed Disintermediated• Queued Self-Service• Monetized Advertised

Why Disrupt—Where’s the Payback?Releasing Trapped Value Creates High Returns

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InfrastructureModel

OperatingModel

BusModel

IT Operations• Non-value-adding complexity• Dedicated resources on stand-by• Limits imposed by legacy systems

Business Operations• Inflexible Processes• Extended Decision Cycles• Uninformed Campaigns

Value Creation• Inefficient Markets• Unmet Demand• Inelastic Overhead

Sources of Trapped Value

Embracing DisruptionHow Technology Enters the Mainstream

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Innov

ators

Early

Adopt

ers

(Visi

onar

ies)

Early

Majorit

y

(Pra

gmati

sts)

Late

Majorit

y

(Con

serva

tives

)

Lagg

ards

CHASM

EARLYMARKET

TORNADO

BOWLINGALLEY

MAINSTREET

Four Technology Adoption StrategiesEach One Has Its Own Dynamic

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Buy ahead of the crowd for competitive advantageBespoke projects from the experts

Buy ahead of the crowd to address an urgent use caseProven applications from segment-focused vendors

Buy with the crowd as it transitions to new infrastructureNext-generation infrastructure from market leaders

Buy after the crowd for less disruption and a lower priceEvolutionary extensions from established vendors

No “right” answersAdopt the one that fits you best

Stairway to Heaven ModelTaking the Measure of Disruptive Technologies

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Cloud

Mobile

Social

Analytics Machine Learning

Business Communities

Systems of Engagement

Software as a Service

CloudSoftware as a Service

• Pay by the drink

• Outsource cap ex and maintenance

• Eliminate error-inducing variability

• Avoid “open heart surgery” upgrades

• Use the innovation you are paying for

• Future-proof your architecture

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Salesforce, Workday, NetSuite, Intacct, Concur, etc.

MobileSystems of Engagement

• Be productive anywhere, any time

• Stay in touch with fast-breaking developments

• Respond to requests in real time

• Streamline review and approval processes

• Extend collaborative workflows

• Let customers and partners access you 24/7

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Apple, Box, Chatter, Lync, Web

SocialBusiness Communities

• Dramatically improve your Customer Support

• Enable ad hoc collaboration

• Detect issues and concerns early

• Foster ecosystem relationships

• Engage and enlist your strongest supporters

• Incorporate feedback earlier in development cycle

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Lithium, Jive, Yammer, Salesforce Communities

AnalyticsMachine Learning

• Market behavior detection

• Predictive maintenance

• Fraud detection

• Yield optimization

• Task automation

• Consumer personalization

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Google, GE, Palantir, RocketFuel, Amazon, Facebook

Stairway to Heaven ModelTargeting Trapped Value

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Cloud

Mobile

Social

Analytics Machine Learning

Business Communities

Systems of Engagement

Software as a Service

Infrastr

ucture

Model

Operatin

g

Model

Business

Model

InfrastructureModel

OperatingModel

BusModel

Framing the Opportunity3 Questions to Ask About Your Next Big Thing1. How mature is the technology today?

• Who has done this already?• Which adoption stage best captures its current state?

2. How much of a stretch is it from where we are today?• Which step on the Staircase best reflects our current state?• Which step represents our desired future state?• How big a jump are we taking?

3. What kind of return is most important for us to gain?• Competitive differentiation?• Operating productivity?• Infrastructure efficiency?

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PanelJeffrey Rutherford, CFO, Ferro GroupRod Russell, VP, Walt Disney Parks & Resorts

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Fireside ChatAaron Levie, CEO, Box

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Systems Management

Analytics & Machine Learning

Web Application InfrastructureMobile Application Infrastructure

Data Management

Mainframes

High-Performance Microprocessors

Enterprise Document Management

Business Process Consulting

On-Premise ApplicationsBusiness Intelligence

Enterprise Directory

Database Management

StorageWireline Networks

Desktop Computers

Identity Management

Mobile DevicesSoftware as a Service

Collaborative Content Management

User Experience Design

Low-Power Microprocessors

BusinessLayer

ComputeProcesses

ComputeEngines

Servers

Wireless Networks

Security Management

Systems of RecordThe Client-Server Stack Is Morphing

CloudComputing

Systems of EngagementUser Centric IT

USER

Iden

tity

Acce

ss

Apps

Syst

ems

Infra

gmoore@geoffreyamoore.com

twitter.com/geoffreyamoore

http://linkd.in/YnBwig 

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