Creating an SEO Strategy

April 10, 2023http://myspace.com/tonyadam | @tonyadam

SEO Strategy

Tony Adam - @tonyadam | http://www.myspace.com/tonyadam

http://myspace.com/tonyadam | @tonyadam April 10, 2023

Tony Adam - @tonyadam

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Analysis

On-Site SEO• Technical• Media

(Photos)

Social Media Link Development

SEO Lifecycle

April 10, 2023http://myspace.com/tonyadam | @tonyadam

P1 Blockers Quick Wins High Priority

P2Long Term, High Priority

Initiatives

P3 Low Priority a.k.a Nice to haves

SEO Roadmaps & Priorities

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Technical & On-Page SEO

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Crawling & Indexing Concerns

April 10, 2023http://myspace.com/tonyadam | @tonyadam

URL Structure & Robots.txt

Before

http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=100383677

ColdFusion URL Structure:

April 10, 2023http://myspace.com/tonyadam | @tonyadam

URL Structure & Robots.txt

After

http://www.myspace.com/video/leonalewis/leona-lewis-talks-about-echo/100383677

New URL Structure:

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Site Speed: Crawling & Indexing

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Site Speed Improvements = #WINNING

Conclusion: Decrease in Page

Load times led to an increase of

15 Million pages crawled per

day.

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Site Speed & Outages = FAIL!Avg Page Load time: 10 seconds

Conclusion: Increases in page

load times lead to a decrease in #

of pages crawled & correlates to

traffic growth, or lack there of.

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Fixing Site Speed & Outages = #WINNING

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Canonical Tag: Incorrect Implementation

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Canonical Tag: Incorrect Implementation

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Canonical Tag Causing Ranking Issues

After

Before

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Sticking to the basics! Alt text & Photo Names

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Information Architecture

Before After

April 10, 2023http://myspace.com/tonyadam | @tonyadam

IA/UX Improvements with Breadcrumbs

Internal Linking

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Test & Iterate

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Small Changes & Quick Wins

Iterate, Iterate, Iterate!

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Test Conversion Rates with PPC

40%+ Conversion Rates

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Testing: Click Through Rates from SERPs

Test, Test, Test!

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Case Study: Trends + Social +

Search=

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Search Traffic Trends

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Case Study: Jennifer Lopez Trend

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Case Study: Jennifer Lopez Trend

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Oh Em Gee!

Case Study: Lindsay Lohan Trend

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Case Study: Lindsay Lohan Trend

April 10, 2023http://myspace.com/tonyadam | @tonyadam

Tony Adam - @tonyadam

Thank You!