CIPR Social Media Conference 2013 - Tom murphy

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SOCIAL MEDIA CONFERENCE 2013

11 JULY, LONDON #CIPRSM

SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013

#CIPRSM

Tom Murphy Director, Windows Communications

Microsoft Corporation

#CIPRSM

What’s CSR?

#CIPRSM

Support our company mission of helping

people and businesses around the world

to realize their full potential

The Purpose of Microsoft Corporate Citizenship:

Serving communities

Working responsibly

#CIPRSM

Working responsibly

#CIPRSM

Serving communities

#CIPRSM

How do you reach your audience?

#CIPRSM

Social Media Approach…

Reach Content Insights

Invest

#CIPRSM

Microsoft YouthSpark

#CIPRSM

• Focus on the business

• Integrate but innovate

• Invest

• Take thoughtful risks

• Build organically

• Mobilize your networks

• Independent Defence

• Multiple moments where possible

• Measure, review and change

through a balanced scorecard

Takeaways

Thank you

More about Microsoft Citizenship: www.microsoft.com/youthspark

@msftcitizenship

www.facebook.com/microsoftcitizenship

Contact me: tom.murphy@microsoft.com

www.tpemurphy.com

@tpemurphy