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SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM
SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Tom Murphy Director, Windows Communications
Microsoft Corporation
#CIPRSM
What’s CSR?
#CIPRSM
Support our company mission of helping
people and businesses around the world
to realize their full potential
The Purpose of Microsoft Corporate Citizenship:
Serving communities
Working responsibly
#CIPRSM
Working responsibly
#CIPRSM
Serving communities
#CIPRSM
How do you reach your audience?
#CIPRSM
Social Media Approach…
Reach Content Insights
Invest
#CIPRSM
Microsoft YouthSpark
#CIPRSM
• Focus on the business
• Integrate but innovate
• Invest
• Take thoughtful risks
• Build organically
• Mobilize your networks
• Independent Defence
• Multiple moments where possible
• Measure, review and change
through a balanced scorecard
Takeaways
Thank you
More about Microsoft Citizenship: www.microsoft.com/youthspark
@msftcitizenship
www.facebook.com/microsoftcitizenship
Contact me: [email protected]
www.tpemurphy.com
@tpemurphy