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Always On. Always There.
The CBS Family
Powerful Presence
Global Coverage: The U.S. & Beyond
Out-of-Home: Growing Audience
200
400
600
800
1000
1200
1400
1600
1800
1970 1975 1980 1985 1990 1995 2000 2003
Year
Miles
People are gone from home over 60% more than 25 years ago
Source: Census Data – National Household Travel Survey & Nationwide Personal Transportation Survey
Out-of-Home: It’s where the people are!
Source: The Arbitron Outdoor Study 2005, Arbitron, Inc.
92%
74%
0% 20% 40% 60% 80% 100%
Pedestrian Traffic(past 7 days)
Vehicle Drivers /Passengers (past 7
days)
Exposure to OOH Media (past 7 days)
Average Miles Traveled: 1,101over the past four over the past four
weeksweeks
1101
302
0 200 400 600 800 1000 1200
Avg. Miles in Vehicleby a Person in past 7
days
Avg. Miles Spenttraveling by a
Person over the past4 weeks
Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix, 2001, Arbitron, Inc.
More Time Spent in Cars
““Are you spending more or less time in cars Are you spending more or less time in cars than one year ago?”than one year ago?”
Source: 2003 Arbitron Inc./Edison Media Research In-Car Study
Less Time
24%
More Time39%
Same Amount
(Volunteered)37%
Billboards Move Consumers to Action
Source: 2003 Arbitron Inc./Edison Media Research In-Car Study
High Awareness of Transit
Source: 2003 Arbitron Inc./Edison Media Research In-Car Study
61% 57%
0%
20%
40%
60%
80%
100%
Bus Shelter
Outdoor
COVERAGE: Throughout North America including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington DC, Atlanta, Houston and beyond…
COVERAGE: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Minneapolis, Phoenix, Miami, Denver, San Diego & Baltimore
Street Furniture
COVERAGE: Los Angeles, Chicago, San Francisco, Washington DC, Atlanta, Detroit, Miami and Cleveland
Bus
COVERAGE: New York, Los Angeles, Philadelphia, San Francisco, Atlanta, Minneapolis, Miami and Cleveland
Rail & Subway
Malls
COVERAGE: Throughout North America including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington DC, Atlanta, Houston and beyond…
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