Always On. Always There.

The CBS Family

Powerful Presence

Global Coverage: The U.S. & Beyond

Out-of-Home: Growing Audience

200

400

600

800

1000

1200

1400

1600

1800

1970 1975 1980 1985 1990 1995 2000 2003

Year

Miles

People are gone from home over 60% more than 25 years ago

Source: Census Data – National Household Travel Survey & Nationwide Personal Transportation Survey

Out-of-Home: It’s where the people are!

Source: The Arbitron Outdoor Study 2005, Arbitron, Inc.

92%

74%

0% 20% 40% 60% 80% 100%

Pedestrian Traffic(past 7 days)

Vehicle Drivers /Passengers (past 7

days)

Exposure to OOH Media (past 7 days)

Average Miles Traveled: 1,101over the past four over the past four

weeksweeks

1101

302

0 200 400 600 800 1000 1200

Avg. Miles in Vehicleby a Person in past 7

days

Avg. Miles Spenttraveling by a

Person over the past4 weeks

Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix, 2001, Arbitron, Inc.

More Time Spent in Cars

““Are you spending more or less time in cars Are you spending more or less time in cars than one year ago?”than one year ago?”

Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

Less Time

24%

More Time39%

Same Amount

(Volunteered)37%

Billboards Move Consumers to Action

Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

High Awareness of Transit

Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

61% 57%

0%

20%

40%

60%

80%

100%

Bus Shelter

Outdoor

COVERAGE: Throughout North America including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington DC, Atlanta, Houston and beyond…

COVERAGE: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Minneapolis, Phoenix, Miami, Denver, San Diego & Baltimore

Street Furniture

COVERAGE: Los Angeles, Chicago, San Francisco, Washington DC, Atlanta, Detroit, Miami and Cleveland

Bus

COVERAGE: New York, Los Angeles, Philadelphia, San Francisco, Atlanta, Minneapolis, Miami and Cleveland

Rail & Subway

Malls

COVERAGE: Throughout North America including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington DC, Atlanta, Houston and beyond…