Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!

Business Anti-Social: The Boss Needs SugarCRM, Give it To

Them!Keith Brooks, VoiceRite

Social Collaboration Practice Leaderkbrooks@voicerite.com

Twitter/Skype: lotusevangelist

Since We Last We Spoke…

• The Presidential Election • The SF Giants Won the World Series• Sandy was all about Danny until…• The Miami Heat Won the NBA

Championship

Photos from (L) Entertainmentrundown.com and (R) ruvilla.com

Today’s Topics

3) The CEO Bill-

board

4) Happy

Endings2) CEO PR

1) CEO Evasion

Let’s Revisit…What is Against You

• CEO’s don’t care about using social media..usually

• No Time for you• Meetings and more meetings• Broad plans on their minds• To focus on urgent matters first• Too many filters on the data they see

Photo from birdhouse.org

CEO EVASION

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http://mashable.com/2011/12/02/social-ceo-infographic/

Up Next3) The CEO Bill-

board

4) Happy

Endings

2) CEO PR

1) CEO Evasion

Lipstick on a Pig or

• Not always easy is it!• The execs trust you…well I hope they

do!• Even Darth Vader could er, maybe

not…• Does your CEO email, newsletter, blog,

anything..like:

Comic from dilbert.com

CEO PR

CEO Opportunities to Leverage SugarCRM• Disasters• Sports Events• Holidays• Current Events*• Industry Events• Movie Themes• Travel Tuesday^

*=Be Careful out There^=Manic Monday or Freaky Friday

YES! This is Marketing 101…but how many of you have pitched these to your CEO?

CEO PR

One Example

http://learn.mindjet.com/SuperstormSandy https://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/

CEO PR

CEO PR Second ExampleBoston uses CRM to help respond to Superstorm

Sandy..used CRM software during Superstorm Sandy to help

workers respond to 4,600 phone calls and reports of downed trees and wires…

Justin Holmes, director of constituent engagement for Boston, says, “We were able to respond to more than 700 reported tree emergencies and 300 down wire reports quickly --all 4,600 phone calls during the day of the storm were answered by a live person within 30 seconds.”

This clearly shows the limitless benefits ofutilizing social CRM software. - Commentshttp://www.kmworld.com/Articles/News/KM-In-Practice/Boston-uses-CRM-to-help-respond-to-Superstorm-Sandy-87525.aspx

Next To Last Topic

3) The CEO Billboard

4) Happy

Endings

2) CEO PR

1) CEO Evasion

1. Confusion2. You Got Lucky3. Same Old Song

and Dance4. Highway to Hell

6. With or Without You7. You're So Vain8. Money9. Big Shot10. Communication

Breakdown

1. No Time2. Don’t Come Around

Here No More3. Shut Up and Dance4. Ballbreaker5. Low Budget

6. One7. I Me Mine8. Money9. Pretzel Logic10. Keep Talking

For 2013

If your Executives looks or acts like these people, You Have my Sympathy

1. Confusion2. You Got Lucky3. Same Old Song

and Dance4. Highway to Hell

6. With or Without You7. You're So Vain8. Money9. Big Shot10. Communication

Breakdown

1. Damn Good2. Happy3. Shut Up and Dance4. Anyone for Tennis5. Better Things

6. We Will Rock You

7. We All Shine On8. Dream On9. Part of the Plan10. You Got It

For 2013

Help the CEO look …

Last Topic3) The CEO Bill-

board

4) Happy Endings

2) CEO PR

1) CEO Evasion

What You Need From Me (Your Homework)• Meet with your Boss ONLY about this

• Plan for the year in advance• Give them a voice, find their angle• Golf works, let me explain• Create Templates• Make it EASY• No, Seriously, very, very easy or..• Just do it for them

https://twitter.com/execgolfmag

What I Need From YouSession

FeedbackSelect the SugarCon Mobile App: 1) Tap on this session2) Tap on survey3) Submit your feedbackOR Let @SugarCRM know what you

think

Thank YouKeith Brooks

Twitter and Skype: Lotusevangelistkbrooks@voicerite.com about.me/keithbrooks

Blog: blog.vanessabrooks.com