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Brian Marr, Smashing Ideas The Power of Play Presented at the Seattle Interactive Conference 2013
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THE POWER OF PLAY
#sicPlay | @bmarr
VS
*McKinsey Quarterly, David Court, Dave Elzinga, Susan Mulder, and Ole Jorgen, Vetvik, June 2009
CRM
Social Media
Motivational Design
Thoughts Needs
Motivations
Intrinsic
Extrinsic
© XEO Design |Nicole Lazzaro
“IT’S JUST GOOD DESIGN.”
Courtesy of Janaki Kumar and Mario Herger. Copyright: CC-Att-ND (Creative Commons Attribution-NoDerivs 3.0 Unported).
THANK YOU
brian.marr@smashingideas.com
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