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How to Suck Less There’s no company that can claim to have all the answers, including us at Substantial, but we’ve managed to create a culture that permeates everything from the products we build to the spaces we inhabit. We’ve learned that culture, far from being a segment OF the business, IS the business itself. In this talk we’ll share some of the lessons of what we’ve done, with practical tips any organization can use to extend your culture to improve every aspect of your business.
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HOW TO SUCK LESS #howtosuckless
Donte Parks, VP of Culture
HI, I’M DONTE
@iamdonte
WHAT’S SUBSTANTIAL?
SUBSTANTIAL IS A DIGITAL PRODUCT STUDIO.
Development | Design | Strategy
BLUESCAPE
SUBSTANTIAL IS A FAMILY. (THAT INCLUDES OUR CLIENTS AND
PARTNERS.)
SUBSTANTIAL IS UNCOMPROMISING ABOUT
CULTURE. (IT’S WHAT MAKES US GREAT.)
WHAT AM I GOING TO TELL YOU?
(Your chance to escape.)
WHAT IS COMPANY CULTURE?
YOUR CULTURE IS YOUR BUSINESS
YOUR CULTURE IS ALIVE
FOSTERING CULTURE
A CALL TO ARMS
WHAT IS COMPANY CULTURE?
CULTURE IS NOT...
PAID PAID VACATIONS
CLIMBING WALLS
STOCKED BARS
NERF GUNS
DJ BOOTHS
YOUR PERKS ARE NOT YOUR CULTURE.
PAID PAID VACATIONS NERF GUNS
CLIMBING WALLS
DJ BOOTHS
ROOF DECKS
OFFICE DOGS
FULLY STOCKED BARS
FREE FOOD
HAPPY HOURS
MORALE EVENTS
ZEBRA SNUGGIES
PAID CLASSES
CULTURE IS...
YOUR INSPIRATION
YOUR ENVIRONMENT
YOUR ROOTS
YOUR METHODS
YOUR PEOPLE (and their little dogs too)
CULTURE IS A SET OF SHARED BELIEFS, VALUES,
AND PRACTICES.
YOUR CULTURE IS YOUR BUSINESS.
CULTURE IS EVERYTHING
Business Practices
Culture
HR
STAFFING
OPERATIONS
SALES/BD/MARKETING
THE WORK
YOUR CULTURE IS ALIVE.
CULTURE IS NOT LIKE...
CULTURE IS MORE LIKE...
THINK DIFFERENT
WHAT AFFECTS CULTURE?
SIZE
GROWTH
SHRINKAGE
WHAT SIZE FISH, WHAT SIZE POND
MATURITY
NEW SKILLS
AN EXAMPLE
Substantial Then Substantial Now
Development
Strategy
Development Design
PROSPERITY
HARDSHIP
LET’S RECALL 2008
SO, WE CAN’T WIN?
ACCEPT IT
FOSTERING CULTURE
CULTURE IS A SET OF SHARED BELIEFS, VALUES,
AND PRACTICES.
IT TAKES WORK
MASLOW’S HIERARCHY OF NEEDS
GET YOUR SHIT TOGETHER
WHAT’S YOUR MISSION?
SHORT & SWEET “If I had more time, I would have written a shorter letter.”
- NOT MARK TWAIN ORIGIN DEBATED
SUBSTANTIAL’S MISSION We create brilliant technology experiences
that empower and delight.
WHAT DO YOU VALUE?
DO YOU MEAN IT?
DON’T BE EVIL
DELIVERING WOW “Your culture is your brand.”
TONY HSIEH CEO AND FOUNDER, ZAPPOS
SUBSTANTIAL’S VALUES ● Collaboration ● Continuous Improvement ● Taking Initiative ● Authenticity ● Strong & Unique Community ● Doing Good Work
COLLABORATION
CONTINUOUS IMPROVEMEN
T
CONTINUOUS IMPROVEMEN
T
TAKING INITIATIVE
AUTHENTICITY
STRONG & UNIQUE
COMMUNITY
DOING GOOD WORK
ON AGILE/LEAN 10/30, 1010am, Rm
202
BUT WHAT ABOUT PERKS/BENEFITS?
CULTURE DEFINES YOUR PERKS.
PAID PAID VACATIONS NERF GUNS
CLIMBING WALLS
DJ BOOTHS
ROOF DECKS
OFFICE DOGS
FULLY STOCKED BARS
FREE FOOD
HAPPY HOURS
MORALE EVENTS
ZEBRA SNUGGIES
PAID CLASSES
PAID PAID VACATIONS
CLIMBING WALLS
STOCKED BARS
NERF GUNS
DJ BOOTHS
IT’S NOT ABOUT MONEY
CULTURE IS A SHARED
RESPONSIBILITY
BE UNCOMPROMISING
BE YOU
IS IT TOO LATE?
WHAT HAVE I TOLD YOU?
CULTURE PERMEATES
CULTURE IS EVERYTHING
Business Practices
Culture
CULTURE EVOLVES
HAVE VALUES
DEMONSTRATE YOUR VALUES
CULTURE IS UNIQUE
IN CLOSING...
HOW TO SUCK LESS?
BUILD A COMPANY WHERE YOU WANT TO WORK.
THANK YOU
(We’re hiring.)
