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A Future Worth Wanting James A. Whittaker Distinguished Technical Evangelist jw_on_tech @docjamesw [email protected]

James Whittaker, Microsoft - A Future Worth Wanting at SIC2013

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A New Era of Computing

A Future Worth WantingJames A. WhittakerDistinguished Technical Evangelistjw_on_tech@[email protected]

110/28/2013 1:36 PM 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Intent (n). intent [intent]the purpose that accompanies a plandetermining mentally upon some action or result

James WhittakerFri 2/23/2013 4:35 PMJennifer WhittakerOF Monsters And Men Coming!

Hey Dad,

One of my favorite bands, Of Monsters And Men, is coming to the Paramount Theater in May. OMG!!! I WANT to seem them and would LOVE to see them with my concert buddy!

Father and daughter night out (your treatlucky!)

Let me know, NOW!!!!!!!! ;)

TTYL,Jen

+ Get More Apps

2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.10/28/2013 1:36 PM2

knowledge (n). knowledge [nllij]possession of facts, answers, awarenessall the stuff we found searching the web for over a decade

context (n). context[kn tkst]surrounding conditionsthe circumstances or events that form the environment within which something exists or takes place

2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.10/28/2013 1:36 PM3

James WhittakerFri 2/23/2013 4:35 PMJennifer WhittakerOF Monsters And Men Coming!

Hey Dad,

One of my favorite bands, Of Monsters And Men, is coming to the Paramount Theater in May. OMG!!! I WANT to seem them and would LOVE to see them with my concert buddy!

Father and daughter night out (your treatlucky!)

Let me know, NOW!!!!!!!! ;)

TTYL,Jen

Bing KnowsMessage+ Get More Apps

2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.10/28/2013 1:36 PM4

James WhittakerFri 2/23/2013 4:35 PMJennifer WhittakerOF Monsters And Men Coming!

Hey Dad,

One of my favorite bands, Of Monsters And Men, is coming to the Paramount Theater in May. OMG!!! I WANT to seem them and would LOVE to see them with my concert buddy!

Father and daughter night out (your treatlucky!)

Let me know, NOW!!!!!!!! ;)

TTYL,Jen

MessageBing Knows+ Get More Apps

James WhittakerFri 2/23/2013 4:35 PMJennifer WhittakerOF Monsters And Men Coming!

Hey Dad,

One of my favorite bands, Of Monsters And Men, is coming to the Paramount Theater in May. OMG!!! I WANT to seem them and would LOVE to see them with my concert buddy!

Father and daughter night out (your treatlucky!)

Let me know, NOW!!!!!!!! ;)

TTYL,Jen

MessageBing Knows+ Get More Apps

Band OverviewBuy MusicTop VideosSimilar Artists

Of Monsters And Menbiography After winning the nationwide 2010 battle-of-the-bands competition Musiktilraunir in their native Iceland, six-piece chamber pop group Of Monsters and Men were hailed as "the new Arcade Fire" in Rolling Stone magazine. A bidding war ensued, and the group signed with Universal Music Group. In the beginning of 2012, a four-song EP titled Into the Woods

was issued as a preview to their full-length debut, My Head Is an Animal, which was released in the States that spring.

James WhittakerFri 2/23/2013 4:35 PMJennifer WhittakerOF Monsters And Men Coming!

Hey Dad,

One of my favorite bands, Of Monsters And Men, is coming to the Paramount Theater in May. OMG!!! I WANT to seem them and would LOVE to see them with my concert buddy!

Father and daughter night out (your treatlucky!)

Let me know, NOW!!!!!!!! ;)

TTYL,Jen

MessageBing Knows+ Get More Apps

Band OverviewBuy MusicTop VideosSimilar Artists

Of Monsters And Menbiography After winning the nationwide 2010 battle-of-the-bands competition Musiktilraunir in their native Iceland, six-piece chamber pop group Of Monsters and Men were hailed as "the new Arcade Fire" in Rolling Stone magazine. A bidding war ensued, and the group signed with Universal Music Group. In the beginning of 2012, a four-song EP titled Into the Woods

was issued as a preview to their full-length debut, My Head Is an Animal, which was released in the States that spring.

James WhittakerFri 2/23/2013 4:35 PMJennifer WhittakerOF Monsters And Men Coming!

Hey Dad,

One of my favorite bands, Of Monsters And Men, is coming to the Paramount Theater in May. OMG!!! I WANT to seem them and would LOVE to see them with my concert buddy!

Father and daughter night out (your treatlucky!)

Let me know, NOW!!!!!!!! ;)

TTYL,Jen

MessageBing Knows+ Get More Apps

James WhittakerFri 2/23/2013 4:35 PMJennifer WhittakerOF Monsters And Men Coming!

Hey Dad,

One of my favorite bands, Of Monsters And Men, is coming to the Paramount Theater in May. OMG!!! I WANT to seem them and would LOVE to see them with my concert buddy!

Father and daughter night out (your treatlucky!)

Let me know, NOW!!!!!!!! ;)

TTYL,Jen

MessageBing Knows+ Get More Apps

OverviewBuy TicketsSeating ChartMaps & DirectionsNearby

Paramount TheaterSeattle, WA

901 Pine Street98101

An iconic venue in the heart of Seattle, the Paramount Theater presents the best in Broadway shows and live entertainment. Originally opened in 1928 the theater has been restored and maintained as one of Seattle's premier entertainment venues.

James WhittakerFri 2/23/2013 4:35 PMJennifer WhittakerOF Monsters And Men Coming!

Hey Dad,

One of my favorite bands, Of Monsters And Men, is coming to the Paramount Theater in May. OMG!!! I WANT to seem them and would LOVE to see them with my concert buddy!

Father and daughter night out (your treatlucky!)

Let me know, NOW!!!!!!!! ;)

TTYL,Jen

MessageBing Knows+ Get More Apps

OverviewBuy TicketsSeating ChartMaps & DirectionsNearby

Paramount TheaterSunday, April 2nd Nick CaveSunday, April 10th Jillian MichaelsWednesday, April 13th Chris TuckerApril 16th April 23rd Black WatchMay 1st May 5th Black WatchFriday, May 11th Russell PetersTuesday, May 14th Of Monster And Men

+ Check Traffic+ Confirm Reservation+ Map+ Seating Chart+ Map+ Parking

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super app (n). super app [sooprapp]an app having an excessive number of active usersan app that consumes a large amount of latent or active intentspot market (n). spot market [spot maarkt]a gathering of value providers and value consumersauctions that occur instantaneously at the moment of first-intent

I need a vacation

2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.10/28/2013 1:36 PM20

Hawaii sounds nice

Best week is May 12

Best week is May 12

Let me clear your schedule & find the best flights for you.

Alaska Airlines Flight 0864Depart SeattleArrive Kahului 11:10 local

Depart 7:10 Seattle to San JoseArrive Kahului 1:30 local.

$448.20Coach

$650.30FirstLayoverDepart 8:05 Seattle Arrive Kahului 11:10 local.

$580.40 Coach

$940.30First

Depart 9:30 Seattle to SLCLayoverDepart 2:00 local to Honolulu

$420.20 Coach

$550.30FirstLayoverArrive Kahului 10:30 local.

Depart 4:30 Seattle to SLCLayoverDepart 8:00 pm local to Honolulu

Let me clear your schedule & find the best flights

$398.20 Coach

$520.30FirstLayoverArrive Kahului 6:30 local.FlightContinued

Alaska Airlines Flight 0864Depart SeattleArrive Kahului 11:10 local

Lodging

B&Bs on thebeach that are pet friendlyHotels your friends have recommendedHighest rated hotelsAll hotels availableMatildas B&B $125-$255 per night15174 East Maliki Road, Kahuli, HI 808-437-9422 | Pool, Kids Stay Free

Little Cottage B&B $135-$205 per night3218 Happy Trails, Kahuli, HI 808-435-8888 | Unique, Private Resort

Maalaea Bay B&B $575-$650 per night21764 North Bend Lane, Kahuli, HI808-437-9564 | Private Beach

Seashore B&B $95-$155 per night2475 Seashore Blvd, Kahuli, HI808-421-7763 | Pet Friendly, Group Rates

Hilltop B&B $195-$225 per night1600 Pennsylvania Ave, Kahuli, HI 808-456-1212 | Regal and Elegant

Terrace Views B&B $225-$275 per night742 Evergreen Terrace, Kahuli, HI808-437-3221 | Stunning Views of Terraces

Maalea Bay B&B: Sunday May 12 Saturday May 18

Here are some hotels interested in your business

Alaska Airlines Flight 0864 Depart 8:00a SeattleArrive Kahului 1:15p

5

DinningWater SportsSight SeeingOff the Beaten PathDinningOff The Beaten PathSashimi Palace $35-$200 per plate86458 Grand Avenue, West Kahuli, HI 808-436-5444 | Finest fusion in

Lanis Steakhouse $65-$105 per plate76587 Sunset Place, Suite F, Kahuli, HI808-432-1775 | Laid back atmo

Hurricane Ridge $25-$75 per plateMon Sun 11 am to midnightSpecial rates for children

Activities For The Week

Zip Line Through The Canopy Mon 2 pm, Tues 2 pm, Fri 10 am, Sat$55 kids & seniors, $75 adults & students

Nighttime Roast On The BeachTues @ 4, Fri @ 4, Fri @ 6, Sat @ 4, Sat$99 Family Special, $62 adult, $22 kids

Kahului Open Air Market seasonal hours

Beginner Scuba Lessons & RentalMon 1 pm, Tues 1 pm, Fri 11 am, Sat$55 for your 1st hr/lesson, $25 ea hr after

Zip Line 2pm start time

Nighttime Roast Family Special

Here are some local attractions that match your interestsMaalea Bay B&B: Sunday May 12 Saturday May 18

Alaska Airlines Flight 0864Depart SeattleArrive Kahului 11:10 local

Enjoy!

Luau At The HotelEarly Registration

Face PaintingCoupon code THX1138

Snorkeling LessonsRental Equipment Included

Alaska Airlines Flight 8467Depart KahuluiArrive Seattle 4:10 local

Movie NightKids only

Alaska Airlines Flight 0864 Depart 8:00a SeattleArrive Kahului 1:15p

Zip Line 2pm start time

Nighttime Roast Family Special

Maalea Bay B&B: Sunday May 12 Saturday May 18

Lanis With Bob and Nancy

James A. WhittakerDistinguished Technical Evangelistjw_on_tech@[email protected]

Capture intent where it first occurs

Domesticate the knowledge supply

Apps are verbs, not nouns

Connect value providers directly with value consumers

2810/28/2013 1:36 PM 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2910/28/2013 1:36 PM 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

King and LionheartOf Monsters and MenOf Monsters and MenNanna Brynd HilmarsdtirMy Head Is An Animal2012-04-03T07:00:[email protected] 03:06:39My Head Is An Animal