Australian Marketing Institute - Social Media for Business

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14 April 2010: Australian Marketing Institute Workshop. Session 1 by Adam Franklin

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Social Media Marketing for

Business

•Is it a Fad? •Your worst fear•Twitter, Facebook, Blogs & YouTube•Your Social Strategy•Q&A

Adam Franklin, Bluewire Media

@Franklin_Adam

@Bluewire_Media

Bluewire Media, Marketing Manager

Show of hands

Don’t have time?

Monitor

RELAX…

It’s just like real life!

Speaker RTs

Delegate tweets

Win

Never SPAM

Damage Control

Will It Blend?

Cost? $50Views: 7,803,123Total Channel Views: 94,945,499

700%

Social Strategy – Beginner

1. Set up company pages2. Secure your URL 3. Good content & enable sharing4. Watch, monitor & listen5. Join in

Social Strategy – Intermediate

Build (genuine) Relationships

& share

Drive visitors to website

Good content to Inform, Entertain

Persuade & Influence

Social Strategy – Advanced

1. Hootsuite – manage multiple accounts2. Tweet Deck - iPhone3. Tweet Up4. Sync content with Involver5. You Tube interviews

Q & A

Enjoy!

www.BluewireMedia.com.au/ami

Adam Franklin - Bluewire Media

www.BluewireMedia.com.au

AdamFranklin@BluewireMedia.com.au

@Franklin_Adam

BluewireMedia

BluewireMedia

LinkedIn.com/in/AdamFranklin

If you’d like me to speak your event, call Bluewire Media on

1300 258 394

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