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Social Media Marketing for Business •Is it a Fad? •Your worst fear •Twitter, Facebook, Blogs & YouTube •Your Social Strategy •Q&A Adam Franklin, Bluewire Media

Australian Marketing Institute - Social Media for Business

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14 April 2010: Australian Marketing Institute Workshop. Session 1 by Adam Franklin

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Page 1: Australian Marketing Institute - Social Media for Business

Social Media Marketing for

Business

•Is it a Fad? •Your worst fear•Twitter, Facebook, Blogs & YouTube•Your Social Strategy•Q&A

Adam Franklin, Bluewire Media

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@Franklin_Adam

@Bluewire_Media

Bluewire Media, Marketing Manager

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Show of hands

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Don’t have time?

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Monitor

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RELAX…

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It’s just like real life!

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Speaker RTs

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Delegate tweets

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Win

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Never SPAM

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Damage Control

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Will It Blend?

Cost? $50Views: 7,803,123Total Channel Views: 94,945,499

700%

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Social Strategy – Beginner

1. Set up company pages2. Secure your URL 3. Good content & enable sharing4. Watch, monitor & listen5. Join in

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Social Strategy – Intermediate

Build (genuine) Relationships

& share

Drive visitors to website

Good content to Inform, Entertain

Persuade & Influence

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Social Strategy – Advanced

1. Hootsuite – manage multiple accounts2. Tweet Deck - iPhone3. Tweet Up4. Sync content with Involver5. You Tube interviews

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Q & A

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Enjoy!

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www.BluewireMedia.com.au/ami

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Adam Franklin - Bluewire Media

www.BluewireMedia.com.au

[email protected]

@Franklin_Adam

BluewireMedia

BluewireMedia

LinkedIn.com/in/AdamFranklin

If you’d like me to speak your event, call Bluewire Media on

1300 258 394