ASCENTOR Business Advisors Romania - company presentation

www.ascentor.ro

Our corporate profile

Building trust. Enhancing performance.

ASCENTOR – Corporate Profile Building trust. Enhancing performance.

Contents

Introduction 1

Strategy & Operations 2

Finance 3

Transaction Services 4

Assurance & Risk 5

Recruitment & HR Consulting 6

How We Work 7

Team 8

Contact 9

ASCENTOR – Corporate Profile

Introduction 19 years of experience in providing practical solutions to our clients

Services

We have demonstrated

capabilities of delivering complex

projects in our core areas of

expertise:

• Management consulting

• Transactions

• Assurance & Risk

• Forensics

• Recruitment

Team

Our team members include

experienced professionals with prior

experience in:

• International advisory networks

• Leadership experience in Central

and Eastern Europe

• Entrepreneurship

• Membership of board of directors

• Leadership of professional

organizations and local chapters of

international professional

associations

Industries

We serve clients from a wide

range of industries:

• Telecommunications & Media

• Manufacturing

• Financial services

• Technology

• FMCG

• Oil & Gas

• Energy & Utilities

• Real Estate

• Public sector and NGO

ASCENTOR is a professional services organisation

providing advisory, forensic, assurance and recruitment

solutions to medium and large companies across all

major industries.

The firm has built its foundation on the experience of its

partners, all from international advisory networks, and

continues the 19 years assurance and risk consulting

history of ANB Consulting. ASCENTOR contributes to

the success of its clients by delivering substantial

performance improvements, building trust and solving

complex business issues..

1

ASCENTOR – Corporate Profile

Strategy & Operations Sustainable performance improvement

Strategy Development

We support small and medium companies to define their strategy.

Our services include strategy implementation support, from

planning to benefits realization.

• Industry analysis, competitor assessment, customer analysis,

revenue and profitability forecasting

• Business plan review and validation

• Development of target operating model aligned with strategic

objectives

Revenue enhancement

The revenue line is on the top of the executives’

agenda as businesses try to identify growth

opportunities in a challenging economic environment.

Our solutions are designed to strike the balance

between revenue and profitability:

• Sales function effectiveness improvement

• Reduction of order to cash cycle duration

• Improve forecasting and demand management

• Strategic segmentation of client portfolio

• Segment profitability and sales performance analysis

(e.g. by customer, product, geography, etc.)

• Product pricing strategy and processes

Resource optimisation

Being involved in large scale transformation programs,

we have a proven track record of successfully delivering

sustainable business reorganisation projects. We take a

holistic approach to such engagements using work

practices that address the entire organisation:

• Business process reengineering

• Working capital optimisation

• Strategic cost management

• Procurement function effectiveness

• Organisation redesign and resizing

• Outsourcing and shared service centre set-up support

• Headcount optimisation

Our consultants bring practical solutions, making use of best in class technical and industry expertise, to

assist businesses in strategy development, revenue enhancement and resource optimization. In essence

our philosophy is about providing solutions that generate tangible long lived benefits.

2

ASCENTOR – Corporate Profile

Finance Getting the most value from your finance function

Finance Function

Improvement

Our solutions help organizations to

maximize the value added by the

finance function:

• Finance simplification and

standardisation

• Accelerated period end reporting

(e.g. monthly closing in three days)

• Finance department restructuring

• IFRS implementation

• Financial reporting support (IFRS,

US GAAP, management reporting)

• Consolidated financial statements

Corporate Performance

Management

Performance management systems

are key for an effective financial and

operational management:

• Budgeting and forecasting

• Management reporting

• Performance management and

rewards model (KPIs and bonus

schemes)

• Standard costing implementation

• Activity based costing

• Complete cost calculation and

profitability analysis

Interim management

Companies may face temporary

vacancies for key financial positions

or may need additional support

during transformation projects.

• Project based support

• Temporary roles such as: Finance

Manager, Financial Controller,

Reporting, Chief Accountant, Head

of Internal Audit.

The finance function is becoming a proactive

business partner as it has to increase

efficiency and time spent on value added

activities. We help organisations to get the

most out of their finance function by reducing

the resources allocated to transactional

processes and improving the financial

management and control capabilities.

3

ASCENTOR – Corporate Profile

Transactions Protecting shareholder value before, during and after the deal

4

Acquisitions have the potential of bringing significant rewards but also present major risks and

challenges. As independent advisors we can help minimize and manage the risk component through:

Financial due diligence

Successful deals start with a

thorough understanding of the

target’s quality of earnings and

working capital requirements. Our

work includes:

• Review of income statements and

balance sheets, accounting policies,

management estimates and

compliance with reporting

frameworks

• Cash flows analysis

Commercial due diligence

We help investors look into value

creation, industry attractiveness, and

competitive positioning of the target:

• Entry card elaboration

• Market and customer analysis

• Business plan analysis

• Consultation with industry

specialists

Operations due diligence

We evaluate the potential synergies

which can be generated through the

acquisition by looking into areas such

as:

• Sales and marketing

• Procurement

• Production

• Logistics and Supply chain

• After Sales and Services

• Support functions (finance, HR, etc.)

IT due diligence

The IT infrastructure and

organization are critical to any

business, but these are often

overlooked during a deal. We look

into the following areas:

• Review of IT projects

• IT organization and service delivery

• IT strategy and direction

• IT OPEX and CAPEX

• Business applications

• Infrastructure (hardware, networks

and communication)

Post merger integration (PMI)

We will work with you from the

inception of a deal all the way to post-

transaction integration in order to

exploit opportunities and synergies,

turning your integration program into

a success story:

• Pre-merger planning

• Operating model and PMI plan

elaboration

• Program management and

assurance

ASCENTOR – Corporate Profile

Assurance & Risk Building trust and managing risk. Are you in control?

ANB Consulting, our audit firm, is one of the first ten audit

firms registered with the Chamber of Financial Auditors of

Romania (CAFR). We are also an ACCA member and ISO

9001 certified for financial audit and internal audit.

Financial Audit

Address the most complex financial audit

engagements in various industries:

• Audit of statutory financial statements (OMFP

3055/2011)

• Audit of IFRS, US GAAP and group reporting financial

statements

• Agreed-upon-procedures

• Project audits

• Compilation of financial statements

Internal Audit

The practical and business oriented internal audit

approach positions us as trusted advisors to the board

and shareholders:

• Full internal audit outsourcing

• Internal audit co-sourcing (e.g. head of internal audit)

• Development of the internal audit department

• Operational audits (e.g. procurement reviews, working

capital, treasury, HR, sales & marketing)

• Special ad-hoc audits and investigations

Governance, Risk & Compliance

Improve governance, manage business risks and take

advantage of opportunities:

• Corporate governance development

• Board oversight and control

• Professional advice to the board of directors

• Integrated risk management

• Compliance management systems

• Internal controls improvement

Fraud & Litigation Support

Investigations of fraud and misconduct and assistance

in dispute resolution through economic expertise and

expert witness work:

• Investigations

• Computer forensics

• Fraud risk management

• Dispute assistance

• Integrity due diligence

No. 2545738 No. 10/2001

5

ASCENTOR – Corporate Profile

Change Management

Our team includes professionals with experience in large

scale business transformation projects. We provide

support in the following areas:

• Project management for large scale transformation

projects

• Development of project management tools,

performance indicators and reporting

• Set-up of the project management office

• Assessment of corporate culture and readiness for

change

• Development of change communication plan

• Project benefits realization assurance

Executive Search & Recruitment

Our executive search approach is designed to

increase the effectiveness and speed of the

recruitment process:

• Executive search

• Specialist recruitment

• Pre-employment screening

• Technical assessment of candidates' competencies

• Talent mapping and pooling

• Mass recruitment

• Personnel leasing

HR Consulting

People are at the centre of any business improvement

initiative. Our HR Consulting solutions support the

implementation of complex transformation projects:

• HR strategic planning

• Roles and responsibilities alignment

• Development of KPIs and performance based

compensation and reward schemes

• Contingency and succession planning

• Restructuring support

• Outplacement

6

Recruitment & HR Consulting Helping you identify, recruit and retain the best talent

ASCENTOR continues the experience of the HR consulting firm Human Resources International Services,

which was established in 2005. We cover a wide range of competencies in human resources

management, executive search and recruitment.

ASCENTOR – Corporate Profile

How We Work Our core values

Our business philosophy is to provide practical advice to our clients with integrity, courage and passion. Below are

the seven pillars of our commitment to clients:

1. Integrity

We are business advisors and auditors. Integrity is at the foundation of our long term commitment to serve our clients. We deliver services according with the professional and technical standards. We offer only those services that we can deliver.

2. Technical competency

Excellent combination of technical skills and first hand business experience from various backgrounds including international consulting networks, academic, senior management and leadership of professional organisations.

3. Focus, efficiency and speed

Our business approach is based on a top-down cost benefit model that allows us to focus more time on the critical project matters and avoid unnecessary effort. As a local consulting firm, we have the flexibility to accomodate to a rapid changing environment.

4. Knowledge sharing

The knowledge transfer to our clients is one of the key success factors of our projects. We work with our client resources as one team. We ensure a smooth transition to the business at the end of our involvement in the project.

5. Practical advice and recommendations

Our business advice is practical and aligned to the ways of doing business in the local market, considering the feasibility of the proposed solutions in the real life environment.

6. Open and honest communication

Our advice is discussed with the relevant stakeholders in a timely manner, in order to obtain their agreement and buy-in. We will always be ready to challenge the client management with solid arguments on what we believe is good for business.

7. Passion and comittment

We are pasionate about our work and we believe in contributing to the maturity of the local market. We do not see each engagement as a one-off project. Our goal is to develop long term relationships with our clients, providing the necessary advice to support their growth.

7

ASCENTOR – Corporate Profile

Nadir Ali joined ANB Consulting in November 2011, after more than 10 years with PwC Romania, and now is a

Partner with ASCENTOR. Nadir has 15 years of professional experience in financial audit, internal audit and was also

responsible for a wide range of management consulting projects including business process reengineering, finance

function optimization, cost reduction, financial due diligence, commercial due diligence and corporate performance

management. Nadir is also experienced in governance, risk and compliance, enterprise risk management, fraud risk

management and anti-fraud procedures, design of ethical sales and marketing procedures, operational audits and

procurement reviews. His professional qualifications include ACCA, CIA, CISA, CAFR and Expert Accountant.

Prof. Dr. Eden Ali has been a professor with the Academy of Economic Studies of Bucharest for over 40 years and is

specialized in finance, audit and information systems. During the last 20 years he led a large number of audit and

consulting projects for Romanian and foreign companies in various industries. Among his roles are included: Vice-

President of the Romanian Chamber of Financial Auditors for two consecutive mandates (2001-2011), member of

the Board of Directors of Azomures, Rulmenti Barlad and member of the Supervisory Board of the Council of

Europe Development Bank (2009-2012). He authored several books and academic papers relating to audit and

information systems. Eden Ali is the Founding Partner of ANB Consulting and Partner of ASCENTOR.

Dan Iancu is a Partner with ASCENTOR and has over 18 years experience in management consulting. He led a wide

range of projects for large companies in Romania and Central and Eastern Europe. Prior to joining ASCENTOR, Dan

was a management consulting Partner with an international management consulting organization. He was

responsible for a large number of projects, such as financial and commercial due diligence projects, development of

feasibility studies, implementation of cost models and development of budgetary models. Dan`s areas of expertise

are: strategy consulting, organization design and restructuring, ERP implementations, internal controls, business

process improvement, financial reporting and controlling, risk management, financial modeling and large scale

transformation projects. His professional qualifications include ACCA, CAFR and Expert Accountant.

Radu Văcărelu is a Partner with ASCENTOR and has 15 years of professional experience in human resources and

management consulting for companies from industries such as telecommunications, oil &gas, engineering,

constructions and ship building. He was involved in important projects for major companies in Romania and

Austria, which included restructuring, recruitment and selection, labor relations, organizational development,

performance and process improvement. Radu's experience includes also advisory and project management for

leading companies in Romania regarding employment relations, management of relationship with trade unions

and collective bargaining, development of social plans for restructuring, termination and exit management,

management appraisals and organizational change management.

Our Leadership Team Experienced professionals with strong business experience

Prof. Dr. Eden Ali, AF, EC

Dan Iancu, ACCA, AF, EC

Nadir Ali, ACCA, CIA, CISA, AF, EC

Radu Văcărelu

8

Kemal Özmen joined ASCENTOR in 2014 from PwC as Partner after 16 years of experience in several Big4 audit,

consultancy and professional services firms, rising to the rank of Director. Kemal’s track record includes leading and

managing advisory practices in Romania, Turkey and the Balkans including fraud and forensics, processes and

controls, governance and risk management, IT and communications, and performance improvement. Kemal has

been a dedicated forensic professional for the last five years, and is the founding Vice President and current

President of the Romanian Chapter of the Association of Certified Fraud Examiners (ACFE). Kemal’s professional

qualifications include ACCA, CFE, CISA, CIA, and CAFR.

Kemal Özmen, ACCA, CFE, CISA, CIA, AF

Prof. Dr. Eden Ali

Audit, Transaction Services, Expert Accounting,

Litigation Support, Training Services

eden.ali@ascentor.ro

Kemal Özmen

Forensics & Litigation Support, Risk

Management, Operations, IT Advisory and Audit

kemal.ozmen@ascentor.ro

Nadir Ali

Audit, Internal Audit, Risk, Strategy & Operations,

Finance

nadir.ali@ascentor.ro

ASCENTOR Business Services SRL

Phone / fax: +40 21 319 5354

e-mail: office@ascentor.ro

Web: www.ascentor.ro

Office address

12A Docentilor Street, Sector 1

RO-011403, Bucharest, Romania

Trade Registry: J40/1847/2014

CUI: 32799705

Copyright 2014 ASCENTOR Business Services SRL. The information contained in this presentation is provided for

general guidance and is intended to offer the reader general information of interest about the firm ASCENTOR

Business Services SRL and its services. The information provided is not intended to replace or serve as substitute for

any audit, advisory, tax or other professional advice, consultation or service. You should consult with an ASCENTOR

Business Services SRL representative to obtain such services.

Building trust.

Enhancing value.

Contact

Dan Iancu

Strategy & Operations, Finance, Transaction

Services

dan.iancu@ascentor.ro

Radu Văcărelu

Executive Search and Recruitment, HR Consulting

radu.vacarelu@ascentor.ro

Building trust

Enhancing performance

www.ascentor.ro